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Why Social Media Matters to Brands

Retailing Insight

According to an article published in Social Media Today , Toronto-based web design company Branex includes visual storytelling as one its five tips to increase brand awareness and grow business using social media. An email program allows retailers to share more thoroughly their message, promotions and upcoming events.

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Infographic Design – 10 infographics to engage your audience

Parker Design

That’s why the use of infographics can really help you maximise the effectiveness of your marketing or internal engagement campaigns, as they allow your audience to understand complex messages quickly. Here are 10 different ways that have helped our clients communicate with audiences through the power of infographics.

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Upholding their brand’s legacy and exclusivity is necessary while also exploiting the potential of digital technologies to reach, engage, and retain their clientele. Luxury brands aim to create a customer experience that is seamless and consistent across physical stores, online platforms, mobile apps, and social media.

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How to Boost Business for Your Salon or Spa: 10 Key Tips

Retail Focus

Observing their buying patterns, favorite services, or the time they prefer to visit will enable you to cater to them. Cross Promote with Local Businesses Forming partnerships with local businesses can significantly boost your reach. Cross-promotion helps to engage a new base of customers without massive advertising costs.

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The Psychology Behind Consumer Behaviour – How Students Act?

Retail Focus

For students, grappling with academic demands often leads to unique consumer patterns, especially when seeking services that align with their educational needs. Social Influence. Tailoring content that is not only promotional but also informative, entertaining, and relatable can significantly increase engagement and brand loyalty.

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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Over the last four years, the brand has built a strong direct-to-consumer and retail presence and loyal consumer base, thanks to its variety of brightly colored and boldly patterned intimates and other apparel, and a marketing strategy centred on micro-influencers and user-generated content.

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Why retailers should be tapping into the maker movement

Inside Retail

For example, the grassroots Instagram platform @BlackOwnedEverything amplifies the bold voices and products made by Black makers globally: from ‘melanin’ necklace pendants to Tracee Ellis Ross’ natural hair care brand Pattern, through to custom press-on nail kits from The Nail Plug Toronto. This is particularly true for TikTok.