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How making data-driven decisions in retail is changing

Inside Retail

Doing this involves crunching a huge amount of data to enable highly targeted marketing campaigns and personalised product recommendations. Younger consumers in particular, who will eventually become the majority market as they mature and grow in earning capacity, require a particularly individualised “white glove” service.

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Why Product Startups Should Invest in Branding in the Beginning

Retail Bound

E-commerce & social media sales are extremely saturated at the moment, therefore we’re going to dig deeper into three reasons why investing in a strong brand from the start is crucial. This logo variation is generally used in social media, apps, on promotional items, and other places where there are size constraints.

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Embracing The Retail Renaissance: Strategies For Independent Retailers

RetailMinded

From harnessing the power of social media influencers to crafting intricate omnichannel campaigns , independent retailers must cross over the complexities of modern marketing tactics. Understanding Your Audience Any effective marketing strategy is based on a profound understanding of the target market.

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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

RetailMinded

This helps them understand customer needs better and create more targeted marketing campaigns that yield higher returns on investments (ROI). Consumers today care about the environment and expect brands to do their part in reducing waste and promoting sustainability. But that’s not all.

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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

RetailMinded

This helps them understand customer needs better and create more targeted marketing campaigns that yield higher returns on investments (ROI). Consumers today care about the environment and expect brands to do their part in reducing waste and promoting sustainability. But that’s not all.

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How to Master Retail Design Concepts: Transforming Your Store into a Shopper’s Haven

Greater Group

Retail design concepts that are well-executed not only brings a brand’s message across to its target market, but reinforces that message to spur that audience into action, i.e. making a purchase and/or encouraging brand advocacy. This layout positions products in a uniform pattern to make it easier for customers to find what they need.

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11 Ways AI Technologies Are Driving Marketing

RetailMinded

This will help companies create targeted marketing campaigns that are more likely to result in conversions. One of the most important aspects of marketing is customer segmentation — dividing customers into groups based on shared characteristics. AI can also help to remove bias from marketing decisions.