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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

As of October 2020, Shein was the world’s largest online-only fashion company, according to Euromonitor International. And thanks to the data-driven business model, pushed by founder and CEO Chris Xu , previously a successful SEO consultant, Shein has continued to grow its overseas market presence. Social media sensation.

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Four out-of-the-box influencer marketing strategies

Inside Retail

Like just about every industry, the influencer economy evolved significantly from 2020 to 2021. For many content creators and their followers, the aspirational ethos of pre-pandemic influencer posts was replaced by emphasising social impact and authentic connection. million EMV from June 2020 to May 2021, more than doubling its $1.7

Strategy 130
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Master the Art of Crowdfunding: 10 Marketing Strategies for Guaranteed Success

Retail Bound

In this blog post, we will unveil the most effective marketing strategies to secure the success of your crowdfunding campaign. Whether you’re a seasoned crowdfunder or just starting out, these ten strategies will give you the knowledge and tools you need to master the art of crowdfunding. billion by 2025.

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The new Tiktok challenge waging war on the major supermarkets’ pricing

Inside Retail

Independent Queensland grocer Skippys Fresh Frootz has garnered attention on social media for its videos highlighting its low prices at a time when Australia’s major supermarkets are facing scrutiny for their lack of transparency in their price-setting practices. Bunnings is now back in first place.

Strategy 263
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Behind the rise and rise of Aussie designer furniture brand Sarah Ellison

Inside Retail

The brand has enjoyed a positive response to its first collection, which debuted in DWR in February, and it expects the US market to represent the bulk of its revenue within the next 12 months. . “It’s We just didn’t have that middle market in Australia,” McKeown recalled. It’s selling like hotcakes.

Design 244
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The key to cracking Gen Z? Hire them: Monday Haircare founder Jaimee Lupton

Inside Retail

Born between 1995 and 2012, these consumers have grown up with the internet, social media, and influencers, and, by and large, they want different things from brands and businesses than older generations. The brand’s marketing manager, Madeline Youngman, is part of Gen Z and “lives and breathes TikTok.”

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8 Sustainable Retail Strategies for 2024

Parcel Pending

According to a recent report: “every percentage point increase in the circular economy market – including renting, reselling, repairing, refurbishing – could save 13 million tons of CO2 equivalent.” The global secondhand apparel market is expected to reach $350 billion by 2027, according to resale site thredUP, up from $177 billion in 2022.