How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z
Inside Retail
SEPTEMBER 13, 2021
As of October 2020, Shein was the world’s largest online-only fashion company, according to Euromonitor International. And thanks to the data-driven business model, pushed by founder and CEO Chris Xu , previously a successful SEO consultant, Shein has continued to grow its overseas market presence. Social media sensation.
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