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Achieving Business Goals: Media Marketing

Retailing Insight

It includes media relations, identifying correct advertising and media platforms, content creation, media management, event coordination, campaign planning, analysis and measurement, and more. You can hire people like an advertising agency, PR agent, social media marketers, SEO expert, videographer, graphic artist, etc.,

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How Aussie start-up Furlong & Gale is tapping into the timeless style of suits

Inside Retail

Bridget Veals, David Jones’ general manager of womenswear, footwear and accessories, recently observed that suiting was a key trend in designers’ Autumn-Winter collections. Currently, the business strategy is social-first, which guides how the brand initially engages with customers.

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Meet Daniel Broderick, a New Yorker helming New Era’s APAC operations

Inside Retail

Daniel Broderick, New Era’s managing director for Asia Pacific, recently shed light on how this iconic brand aims to shape the future of fashion in the region. The current state of affairs “Malaysia has a growing economy and a strong consumer market, making it an attractive destination for expanding retail businesses.

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HMRSSS 2024 Dates & Location 

Trade Show Booth Companies - Trade Group

For over 48 years, HMRSSS has granted complete access to the latest products and services for owners and managers of hotels, motels, and restaurants from the Southeastern USA and beyond. Let us help you get a head start by viewing these top resources to help with your trade show marketing strategy.

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Innovate or die: How brands can create impact

Inside Retail

Famed management consultant Peter Drucker once coined the phrase, “Innovate or die”. Bailey explained that apart from sustainability and ethical business practices, brands which put an emphasis on diversity, equity and inclusion (DEI) will also score higher among the Gen Z target market. Being agile is a must.

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“It’s working”: Kathmandu unveils next step in radical redesign

Inside Retail

Focusing on the physical and mental benefits of being outdoors, while changing up the brand messaging to be more fun and lighthearted, has made the business more approachable to its target market: the millennial outdoor enthusiast. We’ve realised it’s important to cut through and drive home our repositioning,” Barrett said.

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“All about experience”: Inside Sands Retail’s approach to bricks-and-mortar

Inside Retail

For the uninitiated, Sands Retail is the leasing and retail asset management platform of Las Vegas Sands Corporation, which is responsible for properties across all LVSC-owned malls in Macau, Singapore and future international developments. So we work a lot on social media, making sure we have Instagram-able moments and so on.