article thumbnail

How to manage the cultural divide in the workplace

Inside Retail

Here are three tips to help you bridge the gap between your culture and the culture of your target market. Business owners often don’t appreciate just how different the culture of a new market is until they get started. Recognise that each market will require a different approach. This is normal.

article thumbnail

Fine jewellery in your 50s: Meet the matriarch proving age is just a number

Inside Retail

A family dynasty In 1997 Logan’s youngest son Angus Logan joined the company as managing director to assist with operations and communication. During this time the business expanded into Melbourne and other markets. It fosters a sense of community and strengthens the brand presence in targeted markets”.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Shopify brings social commerce to Pinterest Australia

Inside Retail

The partnership will enable Australian businesses to easily bring products to Pinterest and make them shoppable, and allows market-specific feeds, meaning the discovery platform can be used as an online catalogue for brands to show off different products in different markets.

article thumbnail

Rebecca Vallance’s chic new Sydney flagship store is a sign of what’s to come

Inside Retail

One of the biggest hurdles to global growth is the challenge of managing the brand from Australia, alongside time zone challenges. Diversifying the product offering Rebecca Vallance’s target market is the modern woman who wants to dress up to look chic and feminine.

Expansion 147
article thumbnail

Meet Daniel Broderick, a New Yorker helming New Era’s APAC operations

Inside Retail

Daniel Broderick, New Era’s managing director for Asia Pacific, recently shed light on how this iconic brand aims to shape the future of fashion in the region. The current state of affairs “Malaysia has a growing economy and a strong consumer market, making it an attractive destination for expanding retail businesses.

article thumbnail

Common Mistakes New Companies Make When Managing Customer Service In-House

Retail Bound

You can also gain a better understanding of what your target demographics are actually looking for. Are you offering the right products and services for your target market? Using data analytics, you quickly discover people in your local market are actually looking for baguettes — so you alter your strategy.

article thumbnail

Innovate or die: How brands can create impact

Inside Retail

Famed management consultant Peter Drucker once coined the phrase, “Innovate or die”. Bailey explained that apart from sustainability and ethical business practices, brands which put an emphasis on diversity, equity and inclusion (DEI) will also score higher among the Gen Z target market. Being agile is a must.