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Petal & Pup marketing lead talks US expansion and social media tactics

Inside Retail

As a pureplay e-commerce business, Australian fashion brand Petal & Pup was in a strong position to manage lockdown pressures this year, and the pandemic didn’t stop the business venturing into new categories and new markets. IR: What about social media? I think that’s how it feels non-intrusive and more engaging.

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“What if this happens to us?”: Retailers revisit emergency response plans

Inside Retail

In the wake of the tragic Westfield Bondi Junction stabbing attack on April 13, Australian retailers have been revisiting their emergency response plans to ensure they are fully prepared for every contingency. Retailers revisit emergency response plans appeared first on Inside Retail Australia. The post “What if this happens to us?”:

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How to Use Social Media for Small Business: 6 Simple Tips

Snap Retail

Everyone is online, making the social media platforms one of the most profitable spaces to place your business, attract new clients, meet those selling goals, and evolve. And while it may seem easy, it’s harder than it looks, but with a great plan comes great revenue! Plan it Out. Manage your Time Wisely.

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Belles Hot Chicken talks crowdfunding campaign and global growth plans

Inside Retail

Belles’ managing director Joss Jenner-Leuthart told Inside Retail that the brand has chosen to raise funding through this particular route – rather than a traditional capital raise – as it provides customers with the opportunity to connect more deeply with the brand, and feel a genuine sense of ownership over it.

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Planning to sell online in the US? Here are some tactics to ensure success

Inside Retail

Tara Daly, senior director of product marketing at Loop Returns , shares with Inside Retail advice on getting started in the US market, some tips on cross-border shipping and logistics – including managing returns in a way that builds customer loyalty – and how to drive repeat business. The post Planning to sell online in the US?

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Art and upcycling: How Casetify plans to reach 100 stores globally by 2025

Inside Retail

Following its store launch in Sydney earlier this year, Hong Kong-based tech accessories brand Casetify is planning to expand across Australia, as part of a larger goal of reaching 100 stores globally by 2025. The program will include plans to upcycle donated phone cases as part of the manufacturing process in order to develop new cases.

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Managing the Media Mania: How to Thrive on Social

Retail Works Inc

FOR MANY independent business owners, managing your brand’s social media presence can seem like a daunting task for which there just isn’t enough time. However, starting small with a concrete plan of action can help get the ball rolling with this very important method of communication. Click to read press release.