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Four out-of-the-box influencer marketing strategies

Inside Retail

Like just about every industry, the influencer economy evolved significantly from 2020 to 2021. For many content creators and their followers, the aspirational ethos of pre-pandemic influencer posts was replaced by emphasising social impact and authentic connection. influencers marked a 94 per cent YoY expansion.

Strategy 130
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The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

Below, we discuss everything you need to know about this strategy in retail. 92% of consumers trust recommendations from other customers over a company’s messaging. Globally, 88% of customers trust word-of-mouth recommendations from friends, family and acquaintances more than any other marketing channels.