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“We are still in the early innings”: Liquid Death’s SVP of strategy

Inside Retail

MAY 14, 2024

From collaborations with beauty brands to tongue-in-cheek hashtags like #MurderYourThirst, Liquid Death has captured consumer attention in a way that few other brands, let alone those in the beverage category, have been able to. However, as unique as the brand name is, the company has taken an even more “metal” approach to marketing.

Strategy

Strategy Advertising Marketing Social Media

The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

MARCH 18, 2024

Below, we discuss everything you need to know about this strategy in retail. 92% of consumers trust recommendations from other customers over a company’s messaging. Globally, 88% of customers trust word-of-mouth recommendations from friends, family and acquaintances more than any other marketing channels.

Retail Marketing

Retail Marketing Marketing Social Media Display

Create Retail Today

“We are still in the early innings”: Liquid Death’s SVP of strategy

The Importance of Word of Mouth in Retail Marketing

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