How digital signage and kiosks can help stores match the online experience
Inside Retail
NOVEMBER 14, 2022
Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. Research by Google, published in the company’s Spring/Summer Shopping Behaviours 2021 study, found 50 per cent of consumers say they now shop both in-store and online.
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