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Marketing as Your Business’s Workout Routine

Retail Bound

This translates perfectly to business development where a cohesive, proactive marketing strategy is crucial for the health and growth of your business. Similarly, in marketing, focusing solely on one channel at the expense of others can stunt your business’s potential. How can you consider which channel is best for you?

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The Strongest Retail Marketing Strategies That Appeal to Students

Retail Focus

Capturing the attention of the student demographic is both a significant opportunity and a challenge for marketers in today’s retail landscape. Understanding how to effectively appeal to this group requires a blend of traditional marketing wisdom and innovative strategies that resonate with the digital-native generation.

Strategy 130
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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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Kate Spade CEO: “The power of TikTok for product discovery is incredible”

Inside Retail

Consumers research online before purchasing in-store, so in addition to training our in-store team, we have focused on enhancing our product detail pages to provide the customer with as much information about the product as possible. IR : How does Kate Spade New York leverage social media and digital marketing to connect with its audience?

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The Psychology Behind Consumer Behaviour – How Students Act?

Retail Focus

Understanding the psychology behind consumer behaviour is crucial for businesses and marketers aiming to tailor their strategies effectively. The rise of digital platforms has profoundly influenced their purchasing habits, enabling instant access to information and peer reviews. Social Influence.

Consumer 130
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Meet Minimalist, the fast-growing Indian skincare brand set for global growth

Inside Retail

Acclaimed Indian skincare brand Minimalist recently announced its strategic expansion into three dynamic markets: Singapore, Vietnam, and Australia. His unwavering dedication to empowering individuals through informed skincare choices underscores Minimalist’s mission to redefine beauty standards globally.

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Want the juicy goss on your customers? It’s time to use social listening

Inside Retail

You do some digital marketing. One of the golden rules of marketing theory 101 is conducting market research. Finding out what makes them tick empowers you to tailor your messaging to attract their attention because you’ve found out their interests, concerns, pain points, preferred communication channels and more.