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The role of small gifts in customer loyalty

Retail Focus

Other tactics include standing out from the crowd by showcasing a unique brand personality to develop a cult following and running a rewards program that encourages people to continue shopping with you and/or using your services. However, one classic technique that shouldn’t be overlooked is gift-giving. Gift ideas for your customers.

Gifts 130
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Achieving Business Goals: Marketing Targeting

Retailing Insight

I f you’re planning to expand your business into new markets or launch new products, you need to find your target markets to maximize your success. A target market is a group of people, also known as end users, that are identified to be your product or services best potential customers. Who Is Your Customer?

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Analysis: Why Abercrombie & Fitch’s turnaround has not been cancelled

Inside Retail

Most visible, however, was the decision to discontinue its sexualised marketing as consumer preferences had clearly moved on. This included the images on in-store photos, gift cards and shopping bags. A new, brighter store design was introduced and it quit playing loud, thumping music in its shops.

Expansion 223
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Meet the woman building a modest fashion empire in Malaysia

Inside Retail

Yusof has noticed her customers in the higher income bracket are still shopping as per usual. However, for the ones in the mid-to-high income bracket, they seem to be shopping for good deals and will pounce once promotions are being offered. “We I guess people were excited to go grocery shopping at the time,” she added.

Fashion 130
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“Lead with heart”: Malaysia’s Vivy Yusof talks Barbie x Duck collab

Inside Retail

The limited-edition collection includes many of the brand’s best-selling products, from scarves to shopping bags to ready-to-wear fashion. She revealed that Duck invests a lot more marketing into collaborations,so she expects them to generate more revenue than normal collections.

Balance 130
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5 Marketing Strategies To Help You Find New Customers

RetailMinded

Let’s face it; technology opened a myriad of marketing channels and so did the pandemic. The social distancing restriction for example meant that more people are shopping online than in brick-and-mortar stores. This means, for your marketing campaign to be effective you must begin by understanding where to find your ideal customers.

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6 Areas you Need to Get Right in Your Footwear and Apparel Stores

Compliantia

consumers have deferred apparel purchases at a much higher rate than they did one year ago… [they] are planning to shop for sales more often, buy more store brand products, take fewer shopping trips, and shop closer to home.”. Relevant to your target market. As UBS analysts Jay Sole mentioned on RetailDive, “U.S.

Apparel 94