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The role of small gifts in customer loyalty

Retail Focus

However, one classic technique that shouldn’t be overlooked is gift-giving. Gifts and the importance of customer loyalty. Whilst this is a crucial aspect of marketing, it’s equally important to ensure that you are retaining your existing customers as well. Gift ideas for your customers. Read on to find out more.

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How Taroob is leveraging tradition to create a modern luxury Indian brand

Inside Retail

All our products are shipped in our beautiful gift box packing and we use recycled paper, making our contribution to the environment,” he added. We ship all our products in our attractive gift box packing which gives the customer a sense of buying a gift for herself or himself. “We

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10 workplace culture secrets revealed

Inside Retail

Help shape recruitment with a marketing approach: Create an offer that describes the job plus business culture; If your business already has a ‘great culture’ how do you prove this? Research this with current employees and include feedback in your ad; Advertise to your target market Sell your organisation as a great place to work.

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Analysis: Why Abercrombie & Fitch’s turnaround has not been cancelled

Inside Retail

Most visible, however, was the decision to discontinue its sexualised marketing as consumer preferences had clearly moved on. This included the images on in-store photos, gift cards and shopping bags. The shirtless models also disappeared from the stores and it renamed its store staff ‘brand representatives’ rather than ‘models’.

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“Lead with heart”: Malaysia’s Vivy Yusof talks Barbie x Duck collab

Inside Retail

She revealed that Duck invests a lot more marketing into collaborations,so she expects them to generate more revenue than normal collections. According to her, the partnership with Mattel very much aligns with Duck’s ethos of celebrating life’s adventures, particularly with its target market – women.

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Meet the woman building a modest fashion empire in Malaysia

Inside Retail

Another thing that we saw which grew quite fast was the whole practice of gifting. As everyone was isolated during the pandemic, they wanted to send gifts to each other, and personalisation was a key element in our product mix too,” she said. Generation Z and Millennials.

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5 Marketing Strategies To Help You Find New Customers

RetailMinded

You can partner with other businesses just to target your brand name to gain traction among your target market. This may mean selling your product and offering their gifts and the like. Think Influencer Marketing. Consider Partnerships.