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The role of small gifts in customer loyalty

Retail Focus

Other tactics include standing out from the crowd by showcasing a unique brand personality to develop a cult following and running a rewards program that encourages people to continue shopping with you and/or using your services. However, one classic technique that shouldn’t be overlooked is gift-giving. Gift ideas for your customers.

Gifts 130
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5 Marketing Strategies To Help You Find New Customers

RetailMinded

This post highlights some of the marketing strategies businesses can deploy to not find new customers and keep existing ones. Let’s face it; technology opened a myriad of marketing channels and so did the pandemic. The social distancing restriction for example meant that more people are shopping online than in brick-and-mortar stores.

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Analysis: Why Abercrombie & Fitch’s turnaround has not been cancelled

Inside Retail

However, A&F’s recent financial figures and strategy actually show a brand that is firmly in recovery mode, with a focus on more on-point marketing messaging and fewer stores, as sales are shifted to its digital channels. . Abandonment of sexualised marketing. International expansion driven through flagships.

Expansion 223
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Meet the woman building a modest fashion empire in Malaysia

Inside Retail

Yusof has noticed her customers in the higher income bracket are still shopping as per usual. However, for the ones in the mid-to-high income bracket, they seem to be shopping for good deals and will pounce once promotions are being offered. “We I guess people were excited to go grocery shopping at the time,” she added.

Fashion 130
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“Lead with heart”: Malaysia’s Vivy Yusof talks Barbie x Duck collab

Inside Retail

The limited-edition collection includes many of the brand’s best-selling products, from scarves to shopping bags to ready-to-wear fashion. She revealed that Duck invests a lot more marketing into collaborations,so she expects them to generate more revenue than normal collections.

Balance 130
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Achieving Business Goals: Marketing Targeting

Retailing Insight

I f you’re planning to expand your business into new markets or launch new products, you need to find your target markets to maximize your success. A target market is a group of people, also known as end users, that are identified to be your product or services best potential customers. Who Is Your Customer?

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5 Ways To Maximize Retail Business Financing

RetailMinded

Market Your Brand Wisely . If you want to make the most of your business funds, you have to be smart about marketing, too. However, it’s essential to assess the unique requirements of your business before trying any of these: Social Media Marketing: Nowadays, almost any business can leverage social media to market their brand.