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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. The post ICYMI: Here are five strategies to leverage marketable moments in 2024 appeared first on Inside Retail Australia.

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Samsonite’s VP of SEA on pushing the boundaries of sustainability and innovation

Inside Retail

Since the launch of its global sustainability strategy, “Our Responsible Journey,” in 2020, Samsonite has sought to weave sustainability into every aspect of its operations. He said the brand is committed to promoting circularity throughout the product life cycle.

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Navigating the unique challenges of holiday shopping in 2023

Inside Retail

The last quarter of the year typically sees retailers jump behind any promotional event as a way to entice consumers over competition. These promotional events have traditionally seen retailers shift huge amounts of stock and provided bumper sales to round off the quarter. But this shouldn’t just be a retail race to the bottom.

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Super Saturday predicted to be UK’s busiest in-store shopping day of Peak Trading, according to Sensormatic Solutions

Retail Focus

Last year, UK shoppers were tipped to have spent almost £1.63million on Super Saturday, as they topped up on last minute gifts and headed in-store to avoid Royal Mail strike disruption impacting online deliveries in the final shopping days before Christmas.

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eBay to Open “Hard to Find” Gift Shops

VMS

eBay (San Jose, CA) will open three temporary storefronts called “Hard to Find” gift shops as part of its holiday promotional strategy, Chain Store Age reports. The post eBay to Open “Hard to Find” Gift Shops appeared first on Visual Merchandising and Store Design. Read more at Chain Store Age.

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Lego appoints Justine McKenny as marketing chief for ANZ

Inside Retail

In 2021, she was promoted to brand director for Australia and New Zealand where she was the lead architect in the redesign of the Lego portfolio differentiation strategy. McKenny joined The Lego Group in 2009 and has been responsible for the development and execution of some of the brand’s biggest campaigns in the region.

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Elevating the Festive Season: The Significance of Luxury Pop-Up Stores During Christmas

Retail Focus

Limited-edition releases and special bundles generate excitement, attracting discerning customers on the lookout for distinctive and opulent gifts. Promotion of Gift Ideas: Luxury pop-up stores showcase curated gift ideas, simplifying the shopping process for customers seeking sophisticated presents.