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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. Consider ‘launching’ a new collaboration or product colourway that no one would be expecting.

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Elevating the Festive Season: The Significance of Luxury Pop-Up Stores During Christmas

Retail Focus

Limited-edition releases and special bundles generate excitement, attracting discerning customers on the lookout for distinctive and opulent gifts. Promotion of Gift Ideas: Luxury pop-up stores showcase curated gift ideas, simplifying the shopping process for customers seeking sophisticated presents.

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Six must-have email marketing flows to elevate your customer journey

Inside Retail

The welcome email can also introduce social media channels and invite feedback about how often they’d welcome communication from the brand. Similarly, a birthday or anniversary flow can be set up – with or without a price drop promotion – targeting gift-givers or customers who want to treat themselves on their special day.

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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

RetailMinded

I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. To stay competitive, retailers must go beyond generic mass marketing strategy and focus on creating tailored campaigns that deliver value to each customer. So let’s get to it! But that’s not all.

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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

RetailMinded

I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. To stay competitive, retailers must go beyond generic mass marketing strategy and focus on creating tailored campaigns that deliver value to each customer. So let’s get to it! But that’s not all.

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Why US retailers are embracing a more inclusive holiday season

Inside Retail

When consumers search for holiday content online and in stores, they are still more likely than not to encounter Christmas-themed movies, home decor and gifting items. A separate report from Statista confirmed that in 2022, US consumers spent an average of $920 on Christmas gifts alone. billion and $966.6 per cent year over year.

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How retailers can maximise returns during the upcoming sales season

Inside Retail

Australians’ shopping behaviour has evolved significantly over the past 14 months as Covid-related store closures and lockdowns accelerated the trend towards shopping across a broader range of channels, including apps and social media accounts, via smartphones, computers and tablets. . Offer gift cards.