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As budgets tighten, Aussie gift-givers are seeking more personalisation

Inside Retail

Times might be tough for the average Australian – with research showing nine out of 10 consumers will seek better deals this Christmas – but they’re still planning to give gifts. They’re interested in the wrapping of the gift item, and they’re interested in how they can personalise the delivery mechanism,” says Marsh.

Gifts 246
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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. These dates can inspire marketers to think outside the box and create opportunities they might not have considered.

Strategy 130
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Survey: How Australians are changing their gift-giving plans pre-Christmas

Inside Retail

Times might be tough for many Australians right now, but when it comes to gift-giving consumers will still be spending this year – however, they will be very focused on value. On the flip side, recipients may grapple with similar emotions when presented with gifts during a period of high living costs,” the report finds.

Gifts 130
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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

Flow 287
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Navigating the unique challenges of holiday shopping in 2023

Inside Retail

Such economic strain is leading to behavioural changes in the way consumers are shopping and planning their festive budgets. Consumers have been adopting various strategies to manage their budgets, but they expect more from brands to support their lifestyles. But this shouldn’t just be a retail race to the bottom.

Shopping 130
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Vicinity Centres’ marketing and brand GM Amy Wotton on DFO’s retail refresh

Inside Retail

Data from the Australian Bureau of Statistics (ABS) shows that outlet shopping has seen steady growth over the past few years, as an increasing number of consumers seek value-driven shopping experiences, driven by economic factors such as the rising cost of living. As a touch point, we measure brands and energy.

Marketing 130
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How British brand Papier is driving growth in the global stationery market

Inside Retail

In a world where technology, from smartphones to AI, is being integrated into almost every aspect of daily life, it may surprise some people to learn that the stationery market is thriving. One of the ways Papier optimises its omnichannel retail outlets is by considering why consumers seek out different shopping routes.

Marketing 100