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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

Flow 287
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Inbox to doorstep: Three strategies to elevate your post-purchase experience

Inside Retail

These emails are no longer just a nice-to-have – they need to become a key part of your customer service strategy.” They can integrate delivery milestones into personalised email flows, keeping customers informed of the progress of their purchases. Ready to explore the Klaviyo and Starshipit integration? Start your free trial today!

Strategy 290
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How forecasting can enhance cash flow in the retail sector

Retail Focus

The role of cash flow forecasting in retail Cash flow forecasting, which retailers should prioritise, is when businesses use data to determine how much profits and expenses there may be in a given period where money can be invested and where it may need to be cut. Was there a promotional offer? What season were we in?

Flow 147
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Five expert tips for a successful peak season strategy

Inside Retail

Testing When gearing up for peak, ensure rigorous testing of your content and promotional plans on both test environments and in production well in advance. You don’t want to roll out untested strategies on Black Friday – that is not the time for experimentation! When ready, this can then be published manually or using Flow.

Strategy 242
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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. One way of driving such feedback is by including it in your email flow to customers post-delivery, including a link to your ratings page.

Strategy 130
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Post-BFCM: Four strategies to retain your new customers

Inside Retail

While every customer secured during BFCM is important, every new browser who visited the site or responded to a promotion represents a new prospect for long-term engagement and conversion. This week the company shares four strategies that retailers can leverage to capitalise on post-BFCM momentum and retain new customers.

Strategy 130
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SMS marketing tips from Australia’s fastest-growing brands

Inside Retail

More than 74 per cent of Australian shoppers are already signed up to receive SMS marketing messages from brands, while more than half (51 per cent) say they would sign up for texts so they can know immediately about promotions, offers, and updates. Loyalty flows, specifically ‘points reminders,’ have also been very successful for us.”.

Marketing 278