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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

Flow 287
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How forecasting can enhance cash flow in the retail sector

Retail Focus

The role of cash flow forecasting in retail Cash flow forecasting, which retailers should prioritise, is when businesses use data to determine how much profits and expenses there may be in a given period where money can be invested and where it may need to be cut. Was there a promotional offer? What season were we in?

Flow 147
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As wine shipments flow into China again, brands face falling alcohol consumption

Inside Retail

Announcing its agreement with Canberra to resolve the wine tariff dispute last October, China’s commerce ministry said China was willing to meet Australia halfway through dialogue and consultation and to jointly promote the healthy development of economic and trade relations.

Flow 245
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Top 6 Tools For Retail Promotion

Retail Focus

Promotion of any product or service in the modern world is not an easy topic. Retail is a particularly difficult mechanism to promote, because it is a large–scale business. However, it is quite realistic to promote it. We have collected several tools in order to promote the retail business easily and clearly.

Promotion 130
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Inbox to doorstep: Three strategies to elevate your post-purchase experience

Inside Retail

They can integrate delivery milestones into personalised email flows, keeping customers informed of the progress of their purchases. You can learn more about this from our earlier features that focused on automated flows and audience segmentation. Ready to explore the Klaviyo and Starshipit integration? Start your free trial today!

Strategy 290
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SMS marketing tips from Australia’s fastest-growing brands

Inside Retail

More than 74 per cent of Australian shoppers are already signed up to receive SMS marketing messages from brands, while more than half (51 per cent) say they would sign up for texts so they can know immediately about promotions, offers, and updates. Loyalty flows, specifically ‘points reminders,’ have also been very successful for us.”.

Marketing 278
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Five expert tips for a successful peak season strategy

Inside Retail

Testing When gearing up for peak, ensure rigorous testing of your content and promotional plans on both test environments and in production well in advance. For digital commerce stores on Adobe Commerce (formerly Magento), create all promotions in staging and verify they work before repeating the same steps on production.

Strategy 242