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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI). Personalization capabilities: Choose a tool equipped for personalized communication through user segmentation and tailored content.

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How to Encourage Top Performance From Your Employees

Retail Focus

From fostering a supportive culture to celebrating successes, here are some powerful strategies to encourage top-notch productivity from your employees. Providing and promoting flexibility means employees may feel more trusted and valued, keeping them more effective in their roles and also increasing retention rates.

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Welcome to the new customer experience

Inside Retail

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. On top of that, another rising privacy concern revolves around how retailers are obtaining and using location data from customer’s smartphones to direct advertising strategies.

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Is technology the answer to wrapping up 2021 in style?

Retail Focus

With the pandemic accelerating e-commerce’s rise further, it’s likely this extra cash will flow through these channels. Implementing an omnichannel strategy will ensure the seamless and efficient delivery of personalised and highly relevant ad content with consistent messaging across each environment a consumer chooses to spend time.”.

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Types of Retail Store Layouts

Creative Displays Now

Customer flow: The way that a customer navigates a store’s aisles is the customer flow. Understanding customer flow and the common patterns of buyer behavior associated with the way customers interact with merchandise is an essential part of retail management strategy. Promotes the exclusive feel of luxury items.

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8 Tips To Drive Repeat Business As A Retailer

RetailMinded

It decreases the amount of money a brand would spend on acquiring new customers by leveraging simple tactics to identify loyal customers and promote the best-selling products or services. Recurring billing ensures that your customers will purchase from you every month, thereby ensuring an assured flow of repeat orders throughout the month.