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How to Plan a Successful Product Launch at Trade Shows

Trade Show Booth Companies - Trade Group

A product launch is a marketing event that precedes the release of a new product. It’s an opportunity to introduce the new product to potential customers and promote it to industry influencers and consumers. You can launch an old product to a new audience or different market segment. Have a solid digital marketing plan.

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Smarter data: Reach high-propensity shoppers and deliver optimal digital impact

Inside Retail

Aussie shoppers are increasing brand-switching habits by always comparing prices (73 per cent); making unplanned purchases after seeing promotions and discounts (68 per cent) and stocking up on sale items (80 per cent) (1). Using a high-propensity audience is a very effective way to promote your products or services through digital channels.

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How to Select the Right Distributor for Your New Product Brand

Retail Bound

This includes its features, target market, and unique selling points. This includes determining your target market, pricing strategy, and marketing plan. This should include an overview of your product, its unique selling points, target market, and distribution strategy.

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9 Tips for Exhibitors at Trade Shows

Retail Bound

Are you planning to exhibit at a trade show in 2024? Exhibitors should have a plan for their booth Anyone who’s ever been to a trade show knows that they can be overwhelming affairs, with hundreds or even thousands of exhibitors vying for attention.

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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. Engage online with your audience. Allow people to buy your product by clicking a button.

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Achieving Business Goals: Media Marketing

Retailing Insight

Media Marketing encompasses a wide range of activities. It includes media relations, identifying correct advertising and media platforms, content creation, media management, event coordination, campaign planning, analysis and measurement, and more. The goal of social media is to grow an audience and engage with them.

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3 Reasons Digital Marketing Matters To Your Retail Business

RetailMinded

Whether your business is engaged purely online or accepts transactions through physical stores, it needs to be digitally present. For you to stay ahead of the game, you must keep up with digital innovations and apply up-to-date marketing strategies. Tracking efficiency and effectiveness is crucial in a marketing campaign.

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