Trade Show Booth Companies - Trade Group

NOVEMBER 2, 2022

It’s an opportunity to introduce the new product to potential customers and promote it to industry influencers and consumers. There are a few things to keep in mind when planning your product launch. Second, make sure you have a solid marketing plan. Start planning your trade show launch early.

Planning 98

Planning Advertising Target Market Marketing 98

Inside Retail

FEBRUARY 8, 2024

Like many retailers, we have had to contend with inflationary pressures and greater promotional cadence, which has had an impact on profits,” said King. Over the last five years as CEO, King has been enacting his ‘customer-first plan’ which has re-established Myer as Australia’s 8th most trusted brand, according to Roy Morgan.

Department Stores 264

Department Stores Planning Engagement Strategy 264

Compliantia

MARCH 31, 2023

The good news is, with proper planning, not only can you ensure that the right, in-demand products are available to customers when they need them, but also avoid ending up with excess inventory. This is where a merchandising plan can help. What is a merchandising plan and why should retailers care? Let’s get started.

Merchandising 93

Merchandising Planning Visual Merchandising Display 93

Trade Show Booth Companies - Trade Group

OCTOBER 4, 2023

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Here are some insights to help you plan the ultimate spring event. Consider Major Holidays March has incredible opportunities for entertaining campaigns to engage and excite your customers. Find the Best Location Spring weather is unpredictable but delightful.

Planning 52

Planning Color Location Engagement 52

Inside Retail

JANUARY 2, 2024

Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. This is a highly effective tool for reaching your most engaged customers. For example, April Fool’s Day is a time for playful humour.

Strategy 130

Strategy Marketing Social Media Engagement 130

Inside Retail

JUNE 1, 2023

She said that more than one-quarter of retail businesses polled in Shipstation’s latest research plan to increase delivery charges for customers this year, and 10 per cent plan to increase the cost of returns. That sustainability mindset provides an opportunity for retailers to engage with Gens Y and Z, she said.

Balance 234

Balance Promotion Strategy Consumer 234

Retail Focus

APRIL 18, 2024

This solution allows retailers and brands to take ownership of post-sale communications and deliver branded delivery updates as well as customer engagement and re-targeting opportunities at the moment shoppers are most likely to engage with branded communications, between checkout and delivery.

Merchandising 147

Merchandising Management Customer Engagement Engagement 147

Inside Retail

MARCH 3, 2024

With tightening budgets looming, best-practice retailers will plan to make every dollar count and double down on generating growth from their existing shopper base through increased retention and loyalty. The 2024 Australian Retail Outlook is out now. The term ‘customer loyalty’ is commonly confused with ‘loyalty programs’.

Marketing 290

Marketing Customer Retention Strategy Planning 290

Inside Retail

DECEMBER 5, 2023

Black Friday Cyber Monday (BFCM) will have been a customer data goldmine for every retailer, delivering a huge increase in traffic and engagement across websites and messaging. The most successful retailers know that with smart planning, the real rewards can run on long past the end of November. What deals outperformed others?

Strategy 130

Strategy Engagement Flow Promotion 130

Inside Retail

MARCH 10, 2024

With plans to expand collaboration to DFS stores in Macau, the alliance promises to extend its reach and redefine luxury retail experiences across borders. Audiences could engage directly with livestream hosts to gain valuable product insights and learn about promotional offers such as cash cards.

Curate 130

Curate Engagement Shopping Planning 130

Inside Retail

JULY 6, 2023

The weeks leading up to Christmas, Cyber Monday, and Black Friday typically see a surge in promotional activity that can account for a significant portion of a brand’s annual revenue. LSKD founder and CEO Jason Daniel said that the brand spends a lot of the year planning and preparing for peak period.

Strategy 242

Strategy Promotion Consumer Engagement 242

Inside Retail

NOVEMBER 6, 2023

By leveraging advanced forecasting to increase front-line engagement, Zebra Workcloud can boost output and satisfy customers. That’s invaluable for retail brands given that research from Zippia shows that companies that promote collaboration and communication at work can enjoy a 50 per cent reduction in staff turnover. “By

Pattern 299

Pattern Harmony Balance Line 299

Retail Focus

APRIL 11, 2024

According to research done by McKinsey, personalized learning experiences can lead to around a 60% increase in employee productivity and engagement. According to research done by Gallup, around 80% of employees are fully engaged after receiving meaningful feedback. This feedback helps find areas that need some improvement.

Tailored 130

Tailored Engagement Promotion Marketing 130

Inside Retail

FEBRUARY 26, 2024

Continue to review minimum stock limits and develop contingency plans should supply issues emerge. Focus on contingency planning for best- and worst-case scenarios, particularly around supply-chain management, and continueto monitor and identify alternative suppliers to keep the business moving, should disruptions occur.

Customer Retention 147

Customer Retention Strategy Consumer Promotion 147

Inside Retail

OCTOBER 31, 2023

Testing When gearing up for peak, ensure rigorous testing of your content and promotional plans on both test environments and in production well in advance. For digital commerce stores on Adobe Commerce (formerly Magento), create all promotions in staging and verify they work before repeating the same steps on production.

Strategy 242

Strategy Flow Promotion Planning 242

Inside Retail

JUNE 1, 2023

She said that more than one-quarter of retail businesses polled in ShipStation’s latest research plan to increase delivery charges for customers this year, and 10 per cent plan to increase the cost of returns. That sustainability mindset provides an opportunity for retailers to engage with Gens Y and Z, she said.

Balance 130

Balance Promotion Strategy Consumer 130

Inside Retail

NOVEMBER 28, 2023

From the initial welcome series that set the tone for a customer relationship through to re-engagement campaigns that reignite interest and post-purchase flows that build loyalty, establishing an email marketing flow is critical to the success of a retailer-customer relationship.

Flow 287

Flow Marketing Social Media Promotion 287

Inside Retail

AUGUST 28, 2023

In this vein, Melvados and Nutriient recently introduced Singapore’s first-ever low glycemic index (GI) brownie and low sugar chocolate chip cookie, with plans to offer a wider range of “better for you” desserts later this year. This is also aligned with the Health Promotion Board’s push and initiatives for healthier, conscious eating.

Harmony 130

Harmony Balance Promotion Planning 130

Inside Retail

NOVEMBER 16, 2023

A recent report from Klaviyo and Qualtrics shows that despite current economic challenges, 52 per cent plan to spend the same amount online this upcoming BFCM than they did last year – and 15 per cent plan to spend more. If you are using dynamic codes, be sure to upload enough codes for the number of people you plan to send them to.

Strategy 130

Strategy Engagement Planning Promotion 130

Inside Retail

SEPTEMBER 7, 2023

In the first month after its launch in the US, Temu invested some US$200 million in advertising and planned a US$2 billion budget for the year. Social commerce harnesses a sense of “friendship” conveyed by influencers, making the online shopping experience more engaging and product recommendations more convincing. Loyalty program.

Advertising 130

Advertising Promotion Strategy Consumer 130

Inside Retail

AUGUST 22, 2023

Rebel subsequently mapped out a strategic plan with trade partners, including Adidas, Nike and Puma, as well as Football Australia and Westfield shopping centres, where pop-up stores would be located. Lorenzato added that the retail industry has a significant role to play in driving engagement in women’s sport. “As

Engagement 246

Engagement Promotion Light Merchandising 246

Inside Retail

DECEMBER 3, 2023

Aussie shoppers are increasing brand-switching habits by always comparing prices (73 per cent); making unplanned purchases after seeing promotions and discounts (68 per cent) and stocking up on sale items (80 per cent) (1). Using a high-propensity audience is a very effective way to promote your products or services through digital channels.

Customer Retention 130

Customer Retention Advertising Engagement Promotion 130

Retail Focus

AUGUST 8, 2023

This frees up your time to focus on strategic decision-making, financial planning, and growth initiatives. This liberates valuable time for retailers to concentrate on core business activities and strategic planning. Payroll Processing Handling payroll intricacies can be time-consuming and complex for retailers.

Social Media 130

Social Media Customer Retention Management Engagement 130

Eye on ESG

JANUARY 31, 2023

On 31 January 2023, the UK Government published its Environmental Improvement Plan 2023 (the “EIP” ), detailing how it plans to restore nature and improve environmental quality in the UK. The post UK Government publishes refreshed plans to improve environmental quality and reverse nature decline appeared first on Eye on ESG.

Planning 52

Planning Beauty and Health Form Promotion 52

Inside Retail

DECEMBER 17, 2023

Such economic strain is leading to behavioural changes in the way consumers are shopping and planning their festive budgets. The last quarter of the year typically sees retailers jump behind any promotional event as a way to entice consumers over competition. But this shouldn’t just be a retail race to the bottom.

Shopping 130

Shopping Layout Strategy Gifts 130

Trade Group

APRIL 26, 2021

If you’re an event manager who wants to get promoted, the answer is YES! This extended break from live events allows you extra time to prove your value, plus earning a promotion takes time. Find alternative ways to promote your business. Engaging and building rapport via Zoom is a whole lot different than face-to-face.

Promotion 40

Promotion Management Social Media Planning 40

RetailMinded

MARCH 21, 2024

You can’t just put it on a store shelf or make it available and hope people find it – you’ve got to promote it if you want a shot at it being successful. In this post, we’ll discuss how your brand can create buzz for product launches with a well-planned and executed experiential campaign.

Marketing 52

Marketing Engagement Consumer Electronics Planning 52

Inside Retail

JULY 12, 2023

“Being an early adopter has allowed us to engage with users before the platform got crowded,” Didaskalou said. “We’ve We’ve identified commercial opportunities like showcasing new products, offering exclusive promotions, and gathering direct customer feedback.”

Social Media 130

Social Media Engagement Promotion Balance 130

Retail Bound

MAY 9, 2023

Influencer marketing is a form of marketing where businesses partner with social media influencers to promote their products or services. Retail-specific influencers play a significant role in promoting products and driving sales for brands at specific retailers.

Retail Sales 98

Retail Sales Promotion Social Media Engagement 98

All Work

JANUARY 21, 2024

Visionary leaders recognize that an employee-focused environment promoting happiness and engagement enhances productivity, sales, and retention, thereby improving the company’s overall performance. Happy employees are also more likely to stay with their employers and stay engaged in their work.

Design 73

Design Color Beauty and Health Concept 73

Inside Retail

JUNE 5, 2023

We’ve been seeing a trend since Covid-19 onwards that brand loyalty is in question, and consumers are looking for alternatives, deals and promotions,” Babu said. “If Beyond sharing deals and promotions with customers, catalogues serve an important second purpose, Babu said.

Social Media 130

Social Media Shopping Form Promotion 130

Trade Show Booth Companies - Trade Group

APRIL 19, 2024

35% Booth Space 14% Travel/Lodging 13% Show Services 11% Exhibit Design/Construction 10% Shipping 6% Graphic Design/Production 6% Exhibit Promotions 5% Other Expenses As you can see, Show Services and Material Handling together make up around 23% of an exhibitor’s total budget.

Promotion 52

Promotion Gifts Space Engagement 52

Inside Retail

SEPTEMBER 20, 2023

Their customers aren’t engaging with the brand as much – but without the experimentation process, you might not know for six, nine or 12 months why it didn’t work, because you’re just guessing. There are multiple ways to display a promotion. You can add urgency, it’s selling fast.

Engagement 264

Engagement Flow Marketing Display 264

Inside Retail

OCTOBER 24, 2022

Godfreys has reviewed its entire product range – investing in hard-floor cleaning products and robot vacuums – and is expanding its marketing and promotional strategy, engaging with influencers to reach a younger demographic. Flexible expansion plans. We have to keep them engaged, [while also attracting new customers].

Perspective 246

Perspective Social Media Promotion Engagement 246

Inside Retail

APRIL 8, 2024

The team aims to achieve this through personalised communication, targeted promotions, and other initiatives aimed at expressing gratitude to its loyal customer base. “By By prioritising customer satisfaction and engagement, we intend to solidify our position in the market and continue our upward trajectory in the future,” she elaborated.

Marketing 130

Marketing Expansion Tailored Perspective 130

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Generally, customers and brands engage in a value exchange, whereby the former agrees to share their information for personalised incentives catered to their preferences.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Inside Retail

MARCH 8, 2023

The ‘soft’ side of leadership As a leader, it’s pretty common to focus on planning, strategising and problem-solving at the expense of forming strong workplace relationships and supporting emotions. Always check in with them to find out what growth looks like to them and don’t assume that promotion is always their expected outcome.

Perspective 246

Perspective Management Balance Form 246