Inside Retail

AUGUST 30, 2021

More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f.,

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Inside Retail

DECEMBER 7, 2023

Furthermore, we explored the social trends that will shape the business landscape in 2024, from continued investments in AI to the rising influence of Gen Z and the solo economy. Neary went on to say that video is a large part of how people are engaging on Meta’s platform and it is the fastest growing format in the APAC marketplace.

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Inside Retail

SEPTEMBER 7, 2023

Value Many Australians might associate “made in China” with cheap price tags and low quality. Given China’s leadership in live-streaming influencer marketing , Temu is now recruiting social media influencers , suggesting it might leverage its Chinese expertise to explore a social-commerce strategy.

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