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Social media marketing trends for 2022

Inside Retail

New social media platforms and trends emerge as 2021 closes in. If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. So, what can we expect to see in 2022 for social platforms? Visualisation power on social media.

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The impact of gamification on retail customer engagement

Inside Retail

Sephora Beauty uses live streams to promote new products. Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets. Increased engagement leads to higher sales. Increase customer engagement. Consumers want to be entertained.

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What even is a thought leader? A personal branding expert explains

Inside Retail

Every day, we influence other people in some way shape or form. And publishing content on social media does not automatically equate to being an influencer either. Not everyone can be, or wants to be a thought leader, high-profile influencer or media personality. Doing so sounds pompous and disconnected.

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Infographic Design – 10 infographics to engage your audience

Parker Design

That’s why the use of infographics can really help you maximise the effectiveness of your marketing or internal engagement campaigns, as they allow your audience to understand complex messages quickly. Here are 10 different ways that have helped our clients communicate with audiences through the power of infographics.

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Achieving Business Goals: Media Marketing

Retailing Insight

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. I will not be giving all the methods but have tried to cull the best media marketing for retail stores, publishers and product makers.

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How to Boost Business for Your Salon or Spa: 10 Key Tips

Retail Focus

Cross Promote with Local Businesses Forming partnerships with local businesses can significantly boost your reach. Cross-promotion helps to engage a new base of customers without massive advertising costs. Whether it’s through shared promotional materials or combined special offers, you’ll generate growth.

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Six must-have email marketing flows to elevate your customer journey

Inside Retail

From the initial welcome series that set the tone for a customer relationship through to re-engagement campaigns that reignite interest and post-purchase flows that build loyalty, establishing an email marketing flow is critical to the success of a retailer-customer relationship.

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