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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. Engage online with your audience.

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What’s new in visual merchandising?

Retail Focus

Retail Focus speaks with several specialist companies in this area about some of the latest trends they have noted in reference to visual merchandising, as well as their new solutions designed to help retailers win new business and keep hold of valuable customers.

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Why teddy-bear brand Steiff sees a big opportunity to grow in China

Inside Retail

Meanwhile, Melchers, established in Germany in 1806, boasts a storied history deeply intertwined with the evolution of global trade and a steadfast commitment to delivering tailored market approaches. Steiff recognises the enormous potential of the Chinese market, especially in high-quality toys and gift items. “We

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How Influencers Can Increase Your Retail Sales

Retail Bound

Influencer marketing is a form of marketing where businesses partner with social media influencers to promote their products or services. Retail-specific influencers play a significant role in promoting products and driving sales for brands at specific retailers.

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The future is now: 3 emerging technologies retailers should know

Inside Retail

Here are a few of the next generation of retail opportunities for brands, according to the new Social, enhanced, emerging report from Commercetools. Let’s get social. Off the back of that, retailers started selling products exactly where their customers were already spending their time. .

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Utilising surfaces for innovative interaction

Retail Focus

Here, Retail Focus picks out some of the best examples of surface interaction within the retail market. Be it digital, print or another form of technology, there are plenty of ways for retailers to interact with customers using new or existing surfaces.

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‘Gen Z wants to see change’: Princess Polly’s journey towards diversity and inclusion

Inside Retail

I think we’ve really differentiated ourselves by being customer-obsessed, social media-driven and, what we call ourselves, a content powerhouse. KZ: In Australia, we already have a [large] share of the retail market, but the US is a huge market and opportunity for us. Canada is a focus for us as well.