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“Traditional marketing is undergoing a seismic shift”: Meta’s APAC’s VP

Inside Retail

DECEMBER 7, 2023

Facts and figures “Our latest figures show that more shoppers are leaning towards social platforms for discovery and inspiration during the year-end shopping season with reliance on in-store, search and store websites compared to previous years,” he told Inside Retail. Neary said traditional marketing funnels are undergoing a seismic shift.

Marketing 130
Marketing Advertising Social Media Engagement 130
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Why Amazon challenger Temu is so addictive to shoppers

Inside Retail

SEPTEMBER 7, 2023

Value Many Australians might associate “made in China” with cheap price tags and low quality. However, Temu’s consumers are beginning to view it as offering affordable products that do not necessarily compromise on quality. Here are some things to consider if you’re thinking of giving it a shot. What are Temu’s secrets to success?

Advertising 130
Advertising Promotion Strategy Consumer 130
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