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Influencer Marketing: How to Collaborate with Influencers 

Trade Show Booth Companies - Trade Group

Influencers have large, devoted followings on social media and can easily get the word out about new products and endorse them. Influencers live on a variety of social media platforms, such as Twitter, Facebook, Instagram, and TikTok. If yes, then you can generally believe what they are saying.

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Better together: Why partnerships are the future for retail in Southeast Asia

Inside Retail

This distrust, combined with the digitised ability for consumers to create their own content on YouTube, social media, blogs, and most recently, platforms such as TikTok, has fundamentally changed how consumers are influenced on their path to purchase. The rise of the partnership channel.

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The future is now: 3 emerging technologies retailers should know

Inside Retail

Here are a few of the next generation of retail opportunities for brands, according to the new Social, enhanced, emerging report from Commercetools. Let’s get social. The modern consumer is bombarded with a plethora of online shopping channels – social commerce, voice commerce and live shopping,” said Emblin in the report.