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The impact of gamification on retail customer engagement

Inside Retail

Sephora Beauty uses live streams to promote new products. Increased engagement leads to higher sales. Shoppers today are happy to be entertained, nudged, challenged, and engaged beyond a product transaction,” said Kate Musgrove, MD at Bazaarvoice at Asia Pacific. Increase customer engagement. Increase sales and revenue.

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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. When selecting the most suitable tool for your needs, it’s crucial to consider key factors: Cost efficiency: Ensure that the tool is cost-effective for effectively reaching and engaging your target audience.

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Three practical solutions to drive brilliant customer engagement

Inside Retail

The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . When customer engagement is done right, brands can build customer loyalty by providing impactful, user-centric experiences. Take Ticketek , for example.

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Five Strategies for engaging Gen Z through experiential marketing 

Trade Show Booth Companies - Trade Group

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Use experiences to promote products Generation Z isn’t driven by acquiring possessions for the sake of ownership.

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What The Iconic’s partnership with Cancer Council signals about retail’s power

Inside Retail

The Iconic has partnered with the Cancer Council with support from the Australian Government to promote sun-smart dressing as part of a joint cancer prevention and advocacy effort. The Iconic remains Australia’s leading fashion and lifestyle platform with 25 million monthly visitors, an estimated 2000 app downloads every day and over 1.7

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Retention and loyalty – how to grow when the market is down

Inside Retail

Be sure to download the 2024 Australian Retail Outlook to discover more. Customer loyalty is an ongoing relationship with your shopper, ultimately demonstrated by how willing they are to engage with and repeatedly purchase from you versus your competitors.

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Using AI workforce tools can boost margins, inspire staff, satisfy shoppers

Inside Retail

As Zebra Technologies’ downloadable e-book Lift Productivity and Improve Execution for the Next-Gen Workforce explains, today’s customers want retailers’ workforces to pick their goods, pack them, ship them, deliver them and return them – all without diminishing in-store service.

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