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The impact of gamification on retail customer engagement

Inside Retail

Increased engagement leads to higher sales. Shoppers today are happy to be entertained, nudged, challenged, and engaged beyond a product transaction,” said Kate Musgrove, MD at Bazaarvoice at Asia Pacific. Increase customer engagement. Gaming can help marketers: Collect valuable customer data. Increase sales and revenue.

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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. When selecting the most suitable tool for your needs, it’s crucial to consider key factors: Cost efficiency: Ensure that the tool is cost-effective for effectively reaching and engaging your target audience.

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81% of UK shoppers always open delivery notification emails from retailers, offering increasing customer engagement opportunities

Retail Focus

Retailers and brands who outsource post-purchase updates to third-party fulfillment or courier companies could be missing out on valuable customer engagement opportunities, according to the latest research from Scurri , the next-generation delivery management platform.

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Three practical solutions to drive brilliant customer engagement

Inside Retail

The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . When customer engagement is done right, brands can build customer loyalty by providing impactful, user-centric experiences. Take Ticketek , for example.

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Spike in food waste app downloads as cost-of-living crisis bites

Talking Retail

Food waste app Gander says it has seen a surge in downloads and in-store usage over the past year. Stacey Williams, head of customer engagement and business development at Gander, said: “Last year, we saw an increase. This story continues at Spike in food waste app downloads as cost-of-living crisis bites.

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Five Strategies for engaging Gen Z through experiential marketing 

Trade Show Booth Companies - Trade Group

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Here are some strategies to effectively engage Gen Z consumers. FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" 3.

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White paper: Joy of Shopping

Retail Focus

– Whatever the store size, it’s an opportunity to celebrate moments of engagement. THE MEDIUM IS THE MESSAGE – Aside from levels of human service, how can physical spaces continue to engage? Click on the preview below to read or download the full report. DOES SIZE MATTER?

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