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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9

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How to nail your BFCM strategy without adding to the noise

Inside Retail

As Aussie shoppers’ expectations grow, your BFCM (Black Friday Cyber Monday) planning needs to start earlier every year. But if you’re in the habit of just doing a big promotion and blasting it at your customers and followers, you’re in for a rude shock this year. Get in front of your customers (or in their pocket). Think again.

Strategy 243
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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Keeping track of all the seasonal events can be overwhelming, and missing just one or two key marketing moments may mean passing up an opportunity to inspire your customers to shop with your brand. Using automation, you can build campaign flows around seasonal events to build customer engagement and boost sales beyond one-off campaigns.

Strategy 130
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Day two at NRF: Retail bosses debunk Gen Z myths and discuss growth

Inside Retail

Although these three brands operate in very different retail sectors, Li, Piper and Pearson agreed on a few common tactics for effectively engaging with the Gen Z consumer, from focusing on and enhancing the in-store shopping experience to learning how to “share the pen” with this younger, social-media-savvy shopper.

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Tech Tools: Embracing Digital Solutions for Retail Success

Retailing Insight

But let’s be real, managing a bustling retail space can be a whirlwind of tasks – from inventory tracking to customer engagement and beyond. Even if you’re a brick-and-mortar store, having an online presence is crucial these days – many customers check you out online before they venture into your store.

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Reimagining tradition: Rive Gauche Pâtisserie embraces change in Singapore

Inside Retail

Now, by adding a larger focus on social media into the mix, Rive Gauche is reaching a new audience. “We We are attracting a much younger crowd now, it used to be only the over 35 demographic, but now we are getting more traction on social media, so it’s great that we are connecting to a much broader audience,” she enthused.

Reimagine 130
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Decoding the journey from online research to in-store purchase

Inside Retail

In fact, while internet search is the most common method of gathering information for an upcoming shop, catalogues are a close second, ahead of social media and more traditional forms of advertising. Watch the full webinar here. And, according to Straw, data will play a key role in this transition. “I