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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. When selecting the most suitable tool for your needs, it’s crucial to consider key factors: Cost efficiency: Ensure that the tool is cost-effective for effectively reaching and engaging your target audience.

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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. In these campaigns, Lacoste used Cheetah Experiences to actively collect zero-party data within an interactive brand experience. Campaign objectives.

Strategy 230
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From product to practices: how fashion “sustainability” is finding its natural place in brand management practices.

Retail Focus

They changed their perspective by doing business by including clients in their practices. From a brand perspective, sustainability was a challenge: being able to deliver a profitable business while considering environmental, economic, and social resources for present and future generations.

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Playful, modern and cool: Inside Esprit’s New York pop-up

Inside Retail

From a key metric perspective, the company aims to grow conversions and build the quality of its sales. The SoHo pop-up will help the company adapt its offering for the Esprit shopper in North America, and provide insight around how customers engage with the team, product and overall store environment.

Planning 130
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“A big opportunity”: Amazon betting big on palm-only payment tech

Inside Retail

A nuanced perspective In terms of the Amazon and Panera partnership, Ladd feels this collaboration is a natural fit for Amazon. Amazon is one of the leading technology innovators in the world and the company understands the importance of removing friction and increasing customer experience. That’s false.

Location 130
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Data dynamism: Three ways embedded analytics are transforming retailers’ data into competitive retail insights

Retail Focus

A joined-up approach to digital innovation: No longer the domain of analysts alone, data-driven intelligence is most effective when approached from a team perspective – involving everyone from the CEO to junior staff. And finally – new income streams. It can also help retailers to monetise their data.

Strategy 244
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How technology can drive meaningful engagement between store staff and shoppers

Inside Retail

Consumers shopping in physical stores are seeking a more personalised and relevant engagement with retailers today, based on their needs and desires – they want more than conversations with sales associates merely trying to sell them something. Customers appreciate it: they want a more friendly engagement.