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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

Lacoste Japan, operator of the French premium casual brand, has collected zero-party data based on the consent of the consumer in preparation for the upcoming restrictions on the use of cookie data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives.

Strategy 230
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The Art and Business of Christmas Windows in Retail

Retail Focus

From this perspective, they will look at the activities on all other touchpoints and that are a direct result of their interaction with the window (scanning a QR code, a direct or indirect keyword search, increased demand, or sales of a featured window items and so on).

Art 264
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How Middle Eastern retailer Sun & Sand Sports aims to succeed in Singapore

Inside Retail

Consumers in Singapore are extremely conscious about what they purchase. We aim to enhance our consumer-brand identification with consumers of the Southeast Asian region by engaging with customers directly and creating a tangible brand experience that will in turn strengthen customer loyalty,” he noted.

Expansion 130
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CX-focused identity key to reducing cart abandonment

Inside Retail

As consumers adapt to the new reality of living amidst uncertainty for the longer term, one thing is clear – the acceleration of e-commerce adoption sees no signs of stopping. . By ensuring a CX-focused identity layer, retailers are poised to minimise abandonment rates, enrich and optimise their customer engagements.

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How Ezibuy and Gumtree unlock incremental revenue with personalisation

Inside Retail

The surge in online sales has also led to increased customer expectations and a demand for better service and personalised experiences. By providing 1:1 personalised experiences, offers, services and products, Rokt helps businesses unlock new revenue opportunities and increase customer engagement.

Tailored 246
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Playful, modern and cool: Inside Esprit’s New York pop-up

Inside Retail

From a key metric perspective, the company aims to grow conversions and build the quality of its sales. The SoHo pop-up will help the company adapt its offering for the Esprit shopper in North America, and provide insight around how customers engage with the team, product and overall store environment.

Planning 130
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From product to practices: how fashion “sustainability” is finding its natural place in brand management practices.

Retail Focus

Customers and the public are becoming more informed about sustainable development, as it has become closely linked to the environment. They changed their perspective by doing business by including clients in their practices. If so, what? Senior retail consultant at Univers Retail | Published author | Visiting lecturer.