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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. When selecting the most suitable tool for your needs, it’s crucial to consider key factors: Cost efficiency: Ensure that the tool is cost-effective for effectively reaching and engaging your target audience.

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How technology can drive meaningful engagement between store staff and shoppers

Inside Retail

Consumers shopping in physical stores are seeking a more personalised and relevant engagement with retailers today, based on their needs and desires – they want more than conversations with sales associates merely trying to sell them something. Store associates are lucky if they can engage beyond ‘How can I help you?’

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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. In these campaigns, Lacoste used Cheetah Experiences to actively collect zero-party data within an interactive brand experience. Campaign objectives.

Strategy 230
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How Middle Eastern retailer Sun & Sand Sports aims to succeed in Singapore

Inside Retail

We aim to enhance our consumer-brand identification with consumers of the Southeast Asian region by engaging with customers directly and creating a tangible brand experience that will in turn strengthen customer loyalty,” he noted. He said there are plans to collaborate with local sports brands or athletes in the future too.

Expansion 130
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From product to practices: how fashion “sustainability” is finding its natural place in brand management practices.

Retail Focus

They changed their perspective by doing business by including clients in their practices. From a brand perspective, sustainability was a challenge: being able to deliver a profitable business while considering environmental, economic, and social resources for present and future generations. Product and/or construction materials).

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How Ezibuy and Gumtree unlock incremental revenue with personalisation

Inside Retail

Many retailers have been forced to find new ways to engage their customers, sustain their businesses and find new opportunities for growth leading to an accelerated shift from physical retail to e-commerce. Rokt’s exclusive marketplace with premium e-commerce partners provided the ideal growth solution for Ezibuy.

Tailored 246
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The Art and Business of Christmas Windows in Retail

Retail Focus

Retailers who incorporate interactive elements can encourage passersby to engage with the scene, which enhances the overall experience and makes it memorable. Retailers are no longer using static displays; now they use cutting-edge technology like augmented reality and interactive elements to engage passersby.

Art 264