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The four trends defining online retail in 2024

Inside Retail

With this momentum continuing into this year, it’s the perfect time for retailers to reexamine their strategies and restructure with growth and scale in mind. TikTok’s algorithm, for example, curates feeds based on user activity and preferences, not engagement rates. With over 4.95

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Consumer demand for curated ads from trusted brands is prompting retailers to tap retail media opportunities

Retail Focus

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

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Burger King’s innovative strategy: viral menus and limited collectibles

Inside Retail

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. The post Burger King’s innovative strategy: viral menus and limited collectibles appeared first on Inside Retail.

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Elevating the Festive Season: The Significance of Luxury Pop-Up Stores During Christmas

Retail Focus

Unique Shopping Experience: Luxury brands use pop-up stores to curate a unique and immersive shopping experience. Promotion of Gift Ideas: Luxury pop-up stores showcase curated gift ideas, simplifying the shopping process for customers seeking sophisticated presents.

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Untapped potential: David Jones’ CMO talks retail media move

Inside Retail

Amplify According to David Jones’ chief marketing officer James Holloman, retail media represents the third wave of the changing ‘media’ space for brands: following the rise of Google and Facebook advertising.

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Seven Small But Significant Ways To Boost Sales At Your Salon

RetailMinded

In this blog post, we share some small but significant strategies to help you increase sales and create an even more loyal customer base. Social Media Marketing We live in a digital age, so take advantage of it by nurturing your online presence. So, showcase your work, share promotions, and engage with your audience.

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Welcome to the new customer experience

Inside Retail

Many have invested time and money into curating consumer data and building systems to offer personalised experiences. On top of that, another rising privacy concern revolves around how retailers are obtaining and using location data from customer’s smartphones to direct advertising strategies. Driving real-time omnichannel engagement.