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Consumer demand for curated ads from trusted brands is prompting retailers to tap retail media opportunities

Retail Focus

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

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Elevating the Festive Season: The Significance of Luxury Pop-Up Stores During Christmas

Retail Focus

Unique Shopping Experience: Luxury brands use pop-up stores to curate a unique and immersive shopping experience. Promotion of Gift Ideas: Luxury pop-up stores showcase curated gift ideas, simplifying the shopping process for customers seeking sophisticated presents.

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How social commerce platform Smthgood is reinventing eco-fashion in Asia

Inside Retail

Essentially, creators get rewarded with Smthgood “coins” for expressing their style by creating and sharing lookbooks within the platform and on social media, or by winning themed lookbook competitions. Tan is making sure he does his bit in terms of promoting conscious fashion in the APAC region, too. “We

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Untapped potential: David Jones’ CMO talks retail media move

Inside Retail

Amplify According to David Jones’ chief marketing officer James Holloman, retail media represents the third wave of the changing ‘media’ space for brands: following the rise of Google and Facebook advertising.

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TikTok and ‘deal’ mentality: What’s driving demand for advent calendars

Inside Retail

While advent calendars are a great way to stir up excitement for a brand’s staple products and newly launched items, businesses need to be careful about which items they curate for their advent calendars. At the time the article was written, the countdown calendar was completely sold out on the brand’s website.

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Pumpkin spice latte season is here. But is the cult drink’s popularity waning?

Inside Retail

In 2022, Starbucks , the first American coffee brand to promote pumpkin spice lattes, launched the popular drink on August 30. The creeping drop dates have raised questions about whether it’s OK to promote a fall-themed drink in the summer, while underlining just how popular pumpkin spice lattes really are. The odds are low.

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The Art and Business of Christmas Windows in Retail

Retail Focus

These meticulously curated displays are more than just aesthetics, they convey a diverse range of messages that encompass product offerings, discounts, overall ambiance, and brand identity. In retail, where the importance of first impressions cannot be understated, store windows become the brand frontline ambassadors.

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