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Return-to-Office Strategies Failing? The Coffee Shop Effect Can Help Brew Success

All Work

Coffee shops serve as dynamic work environments where the ambient noise and social presence can boost productivity and creativity for many individuals, in contrast to the quiet, sometimes less stimulating office spaces. Coffee shops sometimes function as high-octane coworking spaces.

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Zara’s live shopping shows are a big hit in China. Can it do the same in the West?

Inside Retail

Zara will expand its live shopping broadcasts to the UK, Europe and the United States this year, testing a format that is already wildly popular in China but one with which Western shoppers are less familiar. Brands looking to create a more rarified experience have sought to do live shopping differently.

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Recharge Your Digital Pricing Strategies with Data Science

Retail Focus

But the grinding pressures of a lengthy global pandemic – shoppers avoiding in-store shopping where possible, lockdowns in non-critical retail verticals, parents juggling remote work and homebound kids – precipitated a rapid shift. Even post-pandemic, only 49% anticipate they will often or always shop in-store.

Strategy 200
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Danish homeware brand Søstrene Grene, to make debut at Festival Place

Retail Focus

The 14,546 sq ft unit will feature the brand’s characteristic pared-back store design, taking inspiration from its Nordic roots with a neutral wood backdrop to contrast with its brightly coloured array of products. We look forward to welcoming Søstrene Grene later this year, joining our evolving line-up of premium retailers.”

Gifts 147
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Carhartt, cowboys and the romanticisation of the middle class

Inside Retail

They have realigned their strategies to target older consumers with higher incomes who are typically less affected by economic downturns and spending more than pre-pandemic levels. Re-create this aesthetic for campaign imagery, with models grocery shopping and buying flowers to refresh promotions for casualwear and basics.

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Purchase paths fragment as consumers explore marketplaces for the best deals

Inside Retail

The surge in popularity of challenger marketplaces has resulted in consumers now visiting an average of three marketplaces every time they shop online. The study delved into evolving shopping habits and found while consumers are increasingly open to diversifying their options, brand websites remain the most trusted platforms.

Consumer 130
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How Aussie menswear brand Peter Jackson is suiting up for e-commerce expansion

Inside Retail

With one in seven Australians shopping online every day, Peter Jackson saw the need to improve its digital offering. In contrast, he said, the current e-commerce site is “like one of our premium flagships and something we’re really proud of”. Data will shape how we fill out the shops moving forward.

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