Inside Retail

JUNE 29, 2021

Retail marketing has evolved over the last few years. While advances in technology have allowed for more personalisation and better shopping experiences, the way consumers shop – both online and in-store – has changed significantly and the lines between the digital and physical world continue to blur further.

Strategy 246

Strategy Tailored Marketing Shopping 246

Retail Focus

JUNE 1, 2021

Visitors to Bucharest’s newest shopping destination can access everyday discounts of up to 70 per cent off some of the world’s leading fashion brands including Puma, Killtec, Tom Tailor, Lee Cooper, Triumph, Otter, Sizeer, Ecco, Colin’s, US Polo Assn and many others.

Fashion 162

Fashion Concept Tailored Architecture 162

Inside Retail

OCTOBER 13, 2021

For brands selling through third-party retailers in categories like FMCG or consumer electronics, retail media allows you to tap into rich purchasing signals, boost visibility and improve conversion rates. We can deliver a brand or retailer’s message across an entire ecosystem, right down to the actual point of sale.

Marketing 277

Marketing Social Media Advertising Consumer Electronics 277

Barber Design

FEBRUARY 3, 2017

According to the latest retail marketing research by IBM, ‘digital natives’ still prefer shopping in bricks and mortar stores to shopping online. And retailers must acknowledge and respond quickly to this – because ‘Generation Z’ is going to be much bigger than ‘Generation X’.

Retail Marketing 52

Retail Marketing Shopping Marketing Engagement 52

Retail Focus

FEBRUARY 2, 2024

Surviving and thriving in today’s competitive retail market requires more than offering quality products at best prices. These statistics highlight the significance of personalised customer interactions in the retail space. Exceptional customer service goes beyond driving sales.

Social Media 130

Social Media Perspective Tailored Strategy 130

Retail Bound

DECEMBER 26, 2023

Product launches from manufacturers have been a crucial part of the retail industry for many years, serving as a driving force for companies to stay ahead of competitors and meet the ever-changing demands of consumers. This will allow them to tailor product launches to specific target audiences, increasing the chances of success.

Social Media 52

Social Media Promotion Tailored Strategy 52

Inside Retail

MARCH 21, 2024

Last year, retailers were forced to focus on finding ways to mitigate the impact of the cost-of-living crisis on shoppers. Choco Up surveyed more than 500 shoppers and asked them what they love about their favourite retailers – and why they avoid others.

Consumer 130

Consumer Tailored Management Shopping 130

Inside Retail

JUNE 24, 2021

In his new role, Wood will lead the newly created strategic partnerships team which will provide account management tailored to the company’s clients’ needs and champion an insight led partnership model. He will report to Nancy Veart, head of Client Partnerships and Sales at Cartology.

Department Stores 147

Department Stores Management Tailored Apparel 147

Inside Retail

SEPTEMBER 12, 2023

Recent research has revealed that luxury Australia retailers aren’t doing enough to capture the attention of, and drive consumer spending by, migrants of Asian background and heritage. In order to do so effectively, she stressed the importance of understanding the various factors and intricacies that inform their consumer behaviour.

Consumer 263

Consumer Department Stores Contrast Engagement 263

Inside Retail

FEBRUARY 19, 2024

LG: Consumers across wellness verticals are looking for products with proven efficacy combined with a focus on quality, time-tested ingredients, education, and community. IR : In such a competitive retail market, can you describe Elix Healing’s unique points of differentiation?

Balance 130

Balance Pattern Concept Space 130

Frank Mayer

MAY 27, 2022

POP displays are a category of retail marketing that helps brands and retailers advertise products and influence purchasing decisions. However, there are also instances of freestanding displays designed to demo products or educate the consumer. Enter point of purchase displays. Does the product sit flat? Can it be hung?

Display 76

Display Merchandising Advertising Location 76

Retail Bound

MARCH 22, 2021

The product’s packaging was ineffective in communicating what the product offered to the consumer ( The product’s packaging is your “best sales-person”. Not having a professional design your packaging guarantees failure before the product can get on a retailer’s shelf ). Get mentioned in trade publications.

Consumer Electronics 52

Consumer Electronics Tailored Accessories Accessories 52

Creative Displays Now

DECEMBER 30, 2020

Consumers with the problem your product solves will see how yours stands out from the rest. Let your loyal consumers be the first to know about new launches. The consumer packaged goods (CPG) industry faces unique challenges with loyalty programs. Perhaps you have a lotion formulated for a specific skin concern.

Color 76

Color Display Social Media Marketing 76

Inside Retail

FEBRUARY 29, 2024

Build a compelling ROI case: When you present performance data that clearly links marketing spend to revenue growth, boardroom conversations become a lot easier. Focus on customer-centricity Today’s consumers expect personalised, seamless shopping experiences.

Balance 130

Balance Marketing Strategy Planning 130

Barber Design

APRIL 27, 2017

Recent retail research demonstrates that the future of this kind of retail marketing lies in showing rather than telling – by creating genuine dialogues and personalised interactions with customers in order to create meaningful connections. In the past retailers would broadcast one single message for all customers to consume.

Tailored 52

Tailored Engagement Social Media Outdoor 52

Inside Retail

MARCH 21, 2023

These companies provide trusted sources of information that save consumers’ time by quickly sorting through the vast amount of available information. For a retail brand, this approach can involve offering in-depth product reviews and comparisons or creating helpful buying guides for different product categories.

Curate 130

Curate Engagement Space Social Media 130