Retail Focus

FEBRUARY 15, 2024

Understanding how to effectively appeal to this group requires a blend of traditional marketing wisdom and innovative strategies that resonate with the digital-native generation. Final Thoughts Effectively marketing to students requires a nuanced understanding of their preferences, behaviors, and values.

Strategy 130

Strategy Retail Marketing Marketing Social Media 130

Inside Retail

AUGUST 22, 2023

The athleisure market has been on the rise for many years, driven by factors, such as the casualisation of consumers’ wardrobes and the rise of sneakers and streetwear as aspirational style trends. In February, Losano collaborated with 3D knit production house Tailored Industry to launch a six-piece knitwear collection.

Apparel 130

Apparel Tailored Fashion Marketing 130

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. And consumers can feel it.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Inside Retail

OCTOBER 13, 2021

For brands selling through third-party retailers in categories like FMCG or consumer electronics, retail media allows you to tap into rich purchasing signals, boost visibility and improve conversion rates. We can deliver a brand or retailer’s message across an entire ecosystem, right down to the actual point of sale.

Marketing 277

Marketing Social Media Advertising Consumer Electronics 277

Inside Retail

FEBRUARY 19, 2024

LG: Consumers across wellness verticals are looking for products with proven efficacy combined with a focus on quality, time-tested ingredients, education, and community. Clinical Study participants reported a 90 per cent improvement across 15 symptoms with Elix’s hero product, Cycle Balance.

Balance 130

Balance Pattern Concept Space 130

Inside Retail

FEBRUARY 29, 2024

In today’s complex retail landscape, chief marketing officers (CMOs) find themselves in a perpetual balancing act. You need to drive growth, deliver compelling customer experiences, and demonstrate a tangible return on investment from your marketing initiatives.

Balance 130

Balance Marketing Strategy Planning 130