Retail Bound

NOVEMBER 21, 2023

When planning your marketing strategy, consider educational content that addresses a pain point of your core community — whether it’s a tutorial, quick tips, or debunking popular (often viral) myths. The post How TikTok Changed the Way Consumers Shop appeared first on Retailbound.

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Inside Retail

FEBRUARY 25, 2024

L’Occitane purchased Dr Vranjes Firenze in January this year for a reported US$164 million, or approximately 12 times its core earnings, from Bluegum Capital Partners, a European private equity fund that specialises in consumer brands. The brand is selective in choosing partners with which to create aligned ranges and enter new markets.

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Retail Bound

APRIL 30, 2024

After all, they are the ones responsible for getting your products into the hands of consumers. This includes its features, target market, and unique selling points. Define Your Distribution Strategy Before approaching a distributor, it’s crucial to have a well-defined distribution strategy in place.

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Retail Bound

FEBRUARY 20, 2024

Setting the right price for your product is essential because it not only affects your sales and revenue, but it also sends a message to consumers about the value and quality of your offering. Understand Your Target Market Knowing your target market is essential in pricing your product successfully.

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Inside Retail

MARCH 27, 2024

million in a seed round led by 500 Global, coupled with a strategic expansion plan spanning Malaysia, Singapore, and the United Kingdom, reflecting the growing market for convenience-based businesses. These meal kits enable consumers to indulge in gourmet dining experiences within the confines of their own kitchens.

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Inside Retail

MARCH 14, 2024

One brand that is benefitting from this booming market is the Australian-owned and manufactured skincare business Cinch Skin, which is ready to scale globally after experiencing 500 per cent revenue growth in the past year, six years after being founded in 2016. It also sold products online and direct-to-consumer (DTC) via its own website.

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Retail Bound

JUNE 27, 2023

Step 2: Marketing Strategy The second crucial element you will want to present involves your current marketing strategy and how you have currently obtained sales or plan to. Your marketing and advertising strategy should communicate this USP effectively across various channels suitable for your audience.

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Retail Bound

FEBRUARY 27, 2024

Additionally, businesses must adhere to Amazon’s strict policies and guidelines, which can be time-consuming and costly. Finding the Right Balance Ultimately, when deciding between retail and Amazon for a new product launch, businesses need to consider their target market, budget, and the nature of their product.

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Inside Retail

DECEMBER 3, 2023

It’s time to target people, not browsers. Shopper behaviours are changing rapidly as consumers grapple with the effects of skyrocketing inflation. So how do you know how, when and where Aussies are shopping and reach the right consumer for optimal digital impact in a sea of brand switching? Increase total rating points by $1.8

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Retailing Insight

MAY 2, 2024

Media Marketing encompasses a wide range of activities. It includes media relations, identifying correct advertising and media platforms, content creation, media management, event coordination, campaign planning, analysis and measurement, and more. The consumers even consciously and actively avoided them.

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Creative Displays Now

MARCH 8, 2022

From the moment consumers step foot in a store, they start making purchasing decisions based on what they see. It’s a crucial strategy to make your products stand out in a competitive retail space. Since then, the market has become saturated with competition. Visual Merchandising Explained. Who Uses Visual Merchandising?

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Inside Retail

APRIL 5, 2022

Inside Retail : I understand Sheike is planning to expand to South Australia. Sandra Kennedy: We’re planning on opening the store in the middle of this year, and we’re very excited because it’s actually our first SA store in the portfolio, and it will also be our first strip store, so our first store outside of a centre.

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Compliantia

DECEMBER 29, 2022

Research cited by RetailDive indicates that consumer spending on goods like apparel, accessories, and footwear declined by 15.7% That’s why if you’re an apparel and footwear retailer, it’s more important than ever to craft a strong retail strategy and execute it flawlessly. Relevant to your target market.

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Inside Retail

JUNE 20, 2022

“It took a global pandemic and consumers to be in lockdown for many retailers to prioritise the online experience, anything metaverse-related will likely be very low on their priority list.”. VR is now playing an increasingly important role in education.

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Inside Retail

APRIL 10, 2022

Maybe you’ve only been operating as a wholesale distribution business and it’s time to look at a direct-to-consumer strategy. Or should you bring in new team members who can work with you to drive this new growth plan? Does your existing team have the right experience and skillset to execute this digital transformation?

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Target Market Management Engagement Marketing 130

RetailMinded

SEPTEMBER 19, 2022

As a small entrepreneur, you want to use strategies that will help your business grow and gain a competitive advantage in the market. To begin, distribution refers to the process and activities involved in transferring goods or products from the producer to the consumer.

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Retail Bound

APRIL 20, 2022

It’s an age-old question — How can your product company increase sales in an ever-changing and competitive market? Great marketing strategies and white-labeling popular products were proven ways to grow revenue and make your company more attractive to potential acquirers. Until everyone else started doing the same thing.

Target Market 52

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Mike Anthony

JANUARY 13, 2021

But before you dust off your beach clothes and plan to take the rest of the year off, maybe you should read the rest of this post first. Marketing isn’t simple. Shopper marketing isn’t simple. YOu can’t just take a shopper marketing shortcut to a plan by reading some generic survey. Surely not?

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Marketing Target Market Social Media Planning 52

Onyx

AUGUST 27, 2019

To design for the human experience is to create more personalization and emotional connections for the consumer. Data-Driven Solutions Following interior design trends reveals a fundamental shift in how retailers are trying to connect with consumers.

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Design Middleeast

FEBRUARY 26, 2024

Strategic Content Creation: Our social media strategy is not just about posting content but creating strategic narratives. How technology is enhancing the consumer experience? Technology plays a pivotal role in enhancing the consumer experience at MOLI by SHI, where innovation meets culinary excellence.

Social Media 52

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Mike Anthony

JANUARY 13, 2021

But before you dust off your beach clothes and plan to take the rest of the year off, maybe you should read the rest of this post first. Marketing isn’t simple. Shopper marketing isn’t simple. YOu can’t just take a shopper marketing shortcut to a plan by reading some generic survey. Surely not?

Marketing 52

Marketing Target Market Social Media Planning 52

Creative Displays Now

NOVEMBER 8, 2021

Choosing the right store floor plan can have a profound effect on the way customers navigate the store, interact with your merchandise and whether they decide to purchase any products. This consumer behavior information can be used to design a floor plan in a way that subtly guides people to the right to ensure that every product gets seen.

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Inside Retail

FEBRUARY 20, 2024

In this article, we will delve into the top five e-commerce tips that should be at the forefront of your strategy, with a keen focus on driving growth not only within the digital realm but across your entire business. Implement AI-powered personalisation Personalisation is no longer a luxury but a necessity in the e-commerce landscape.

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Inside Retail

NOVEMBER 26, 2023

With constant pressure to stay ahead of the competition, continuously innovate and get seasonal releases on time, it can be difficult to ensure that all the moving parts come together to create the best possible products at the right price point for each target market.

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Inside Retail

MARCH 26, 2024

It’s no secret that many companies rely heavily on consumer-generated data to inform many activities, from product development and strategic planning to targeted marketing campaigns. Marketers everywhere are talking about it. Try navigating that minefield alone.

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Retailing Insight

JANUARY 22, 2024

I f you’re planning to expand your business into new markets or launch new products, you need to find your target markets to maximize your success. A target market is a group of people, also known as end users, that are identified to be your product or services best potential customers.

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Greater Group

JUNE 9, 2023

While that remains the bottom line of all retail design, the retail design concepts of today focus on forming a connection between a brand and the consumer. That goal, in turn, is defined by the brand strategy which is integral to marketing which, in its turn, drives sales.

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Inside Retail

MARCH 17, 2024

Premium jeans label Outland Denim was launched in 2016, but planning for the venture stretched for six years before that, founder and CEO James Bartle said. “We At the heart of the consumerism for good strategy is a policy of empowering the people – mostly women in Cambodia – and paying them living wages. “How he continued.

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Inside Retail

JANUARY 8, 2024

It can be traced back to the late ’90s, when, in 1997, media entrepreneur Patrick Courrielche launched an event in Los Angeles dubbed The Ritual Expo, bringing together music, fashion, and food in a single consumer experience. Here’s what retailers should keep in mind when planning these ‘here today, gone tomorrow’ shopping experiences.

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Greater Group

AUGUST 27, 2019

In its 28th edition, the Singapore Retail Industry Conference & Exhibition has consistently delivered practical information, proven techniques and ground-breaking ideas that address hot topics and the latest strategies in the world of retail. HOW TO CAPTURE THE MILLENNIAL MARKET?

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Design Social Media Balance Engagement 52

Inside Retail

JANUARY 31, 2022

It recently raised US$20 million in a Series A funding round and has big plans to add another US$100 million in revenue through further brand acquisitions this year. We spoke with Rainforest CFO Jason Tan about the company’s strategy and vision. Here are some of the key takeaways. On the company’s first year. “In

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