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Two reports reveal ways to drive discretionary spend in a cost-of-living crisis

Inside Retail

Cost-of-living has gone from crunch to crisis and with this new economic reality has come new consumer behaviours. By identifying new trends in how consumers are making purchase decisions around promotional discounts and impulse purchases, retailers can meet the consumer where their budget is and potentially bend it.

Consumer 246
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How to nail your BFCM strategy without adding to the noise

Inside Retail

As Aussie shoppers’ expectations grow, your BFCM (Black Friday Cyber Monday) planning needs to start earlier every year. But if you’re in the habit of just doing a big promotion and blasting it at your customers and followers, you’re in for a rude shock this year. That means your promotional campaigns need to work smarter.

Strategy 243
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Strategies for success: LSKD and Shippit on preparing for peak season

Inside Retail

The weeks leading up to Christmas, Cyber Monday, and Black Friday typically see a surge in promotional activity that can account for a significant portion of a brand’s annual revenue. As a result, many consumers are expected to postpone discretionary purchases until peak season, where they are more likely to find sales and discounts.

Strategy 242
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JD.com’s discounts and Apple’s price cut Lunar New Year retail strategies

Inside Retail

It has launched its Chinese New Year promotion and a “10-billion-yuan Discount’ day, that runs until the 17th of February. JD.com’s mega offline shopping destinations, Jd Mall and JD E-Space, are also set to revolutionise the shopping experience for consumers in eleven cities across China during the festive season.

Strategy 130
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How to create an SEO strategy for e-commerce websites

Retail Focus

Online businesses will live or die depending on their SEO strategy as the ruthless toll of the cost of living crisis means almost a third of businesses went to the wall, reveals the latest government statistics. Something that is vital as most consumers opt to buy from a business on top of page one. It’s a faff but a necessary one.

Strategy 246
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Ready, set, BFCM: five winning strategies you can implement right now

Inside Retail

As the annual Black Friday Cyber Monday (BFCM) shopping season nears, it’s not too late to review strategies to optimise sales during this key annual retail festival. If you are using dynamic codes, be sure to upload enough codes for the number of people you plan to send them to.

Strategy 130
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Post-BFCM: Four strategies to retain your new customers

Inside Retail

The most successful retailers know that with smart planning, the real rewards can run on long past the end of November. A 2023 BFCM Aftermath Report by Klaviyo – an intelligent marketing automation platform – found that 25 per cent of all consumers and 32 per cent of Gen Z consumers are still holiday shopping post-BFCM.

Strategy 130