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Australian Retail Outlook 2023: Paradigm shifts and fresh perspectives

Inside Retail

In the face of drastic increases in the cost of essentials, most consumers made rapid and wide-ranging spending cuts. With interest rates still high, even the normalisation of costs for many food items has not reassured consumers, and many intend to continue a cautious spending approach in 2023.

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How social media filters are designed

Design Week

But you probably know her best for her work creating augmented reality (AR) social media filters for some of the world’s biggest brands. “Everything is new in AR” The scope of social media filters is considerable – Galinari’s work has so far gained more than 400 million impressions across platforms. .

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First Steps To Start A Career In Retail Design Without Experience

Retail Focus

The primary purpose of retail stores is to stock and sell products to consumers. It would be best if you had a business goal before creating a design business and a working plan to achieve it. . Create A Business Plan. After you have organized your thoughts, the following line of action is to devise a working business plan.

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How TikTok Changed the Way Consumers Shop

Retail Bound

Jump ahead to today, and you can buy everything from pizza to pants to pillows all from your phone or laptop, and social media is making that even easier — specifically TikTok. By making shopping fun, consumers feel closer to the brand, which ultimately leads to greater loyalty and more purchases over time.

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Analysis: The rise of the purposeful consumer

Inside Retail

Covid-19 hit the reset button on consumer behaviour. Retail brands quickly realised that it was no longer business as usual after the pandemic set in, and marketing plans, execution, creative, and channels had to be re-thought wholescale. This leaves the obvious question: how exactly has Covid-19 altered consumers?

Consumer 200
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Nothing replaces delivering on brand promise As obvious as it may sound, we have seen many brands take the concept of “delivering on brand promise” for granted, assuming they can win over consumers’ hearts and wallets through shortcuts.

Marketing 290
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Proximity retailing and current retail environmental paradoxes

Retail Focus

This conflicting situation is a result of many environmental factors influencing the health of proximity retailing: the brand/the business, the commercial environment, the competitive environment, and the consumer. What incentives do retailers have to reinvest in local urban stores? Ghalia BOUSTANI.