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How dark patterns help brands like Temu and Shein to drive sales

Inside Retail

However, lurking in the shadows are what are known as ‘dark patterns’, intricately designed digital experiences that exploit human psychology – often at the expense of users’ best interests. In essence, a dark pattern is a devised user interface or interaction design that guides users into taking actions they might not have intended.

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What retailers need to know about consumer spending this Ramadan

Inside Retail

Singh believes that consumer spending habits tend to follow festive spending patterns. The company’s recent study showed that consumers are still buying products they value despite the rising costs for non-negotiable items. Consumers were likely shopping more during lunch hour as they were fasting.

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Consumers place more value on product information delivered on retailers’ owned channels, compared to 3rd party marketplaces and social media

Retail Focus

A further 38% of consumers head in-store to ‘showroom’, checking out the product information available at the shelf-edge or in bricks-and-mortar settings before buying online, and another third (35%) rely on information available on retailers’ apps.

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E-commerce sales fall as cost-of-living pressures hit consumers

Inside Retail

As inflation and rising interest rates start to bite and reduce consumers’ spending capacity and confidence, Australian e-commerce sales declined sharply in July. . This shows that consumers are researching online to find the product they are after before they head to a retail store to buy it. Representing 19.3 Desktop and tablet.

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The Psychology of Spending: How Neteller Impacts Consumer Behaviour in Retail and Gambling

Retail Focus

In the modern era of digital transactions, payment methods significantly influence consumer behaviour, especially in the realms of retail and gambling. This article delves into the psychology of spending, examining how Neteller impacts consumer behaviour, particularly focusing on Neteller casinos in the UK.

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Consumer spending predictions in 2022

Inside Retail

If the past two years have taught us anything, it’s that being available to consumers across different channels is key to your success. In the fourth report of its kind, Pattern Australia polled 1000 online shoppers in March 2022 to learn about customer behaviour last year and how shopping habits are likely to change in the year ahead. .

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What consumers will buy on marketplaces this year

Inside Retail

Australian consumers are increasingly turning to marketplaces to search, discover and purchase new products, offering major opportunities for local brands. New research from Pattern’s Marketplace Consumer Trends Report – 2023 highlights that 92 per cent of consumers plan to shop on a marketplace this year.

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