Inside Retail

AUGUST 3, 2023

This led to snaking queues as consumers were determined to get their hands on the collectibles – a phenomenon the country is familiar with whenever freebies are offered at fast food chains. In response to this shift in consumer behaviour, we recognise the importance of providing ultra-fast and convenient snacking options.

Strategy 130

Strategy Social Media Consumer Engagement 130

Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? Strategic foresight involves gathering information about an organisation’s future operating environment by considering social, economic, political, and technical developments.

Strategy 245

Strategy Marketing Consumer Planning 245

Inside Retail

MARCH 29, 2022

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. American Eagle: The US retailer tapped three brand ambassadors – Addison Rae, Madison Bailey, and Chase Stokes – to promote their holiday collection. billion in sales in 2022.

Social Media 130

Social Media Advertising Shopping Promotion 130

Inside Retail

JUNE 26, 2023

The pet food market in India is expected to grow by approximately 20 per cent annually over the next five years to reach over $1.2 Additionally, we have embraced omnichannel marketing, effectively utilising physical stores, e-commerce platforms, and social media to provide a seamless and integrated customer experience,” he said.

Marketing 130

Marketing Expansion Social Media Strategy 130

Inside Retail

NOVEMBER 20, 2022

Back in 2020, Amazon opened its first Amazon Go store in Seattle, introducing consumers to the concept of full-size, cashierless grocery stores. He added that the tracking software developed for Covid tracing in many countries has also made consumers amenable to being tracked through their phones. billion euros in 2021.

Concept 130

Concept Consumer Promotion Shopping 130

Inside Retail

FEBRUARY 8, 2022

This latest wine store succeeded in showing off Aldi’s goods – but it was also just good marketing. “It It just goes to show that supermarket and grocery retailers are constantly looking for new and innovative ways to promote their products,” said Mortimer. They could have just put an ad on TV.

Social Media 130

Social Media Layout Engagement Advertising 130

Compliantia

MARCH 31, 2023

It wasn’t too long ago that retailers and consumers were facing a plague of out-of-stock merchandise and empty shelves — on account of supply-chain disruptions in global retail. Market research Before creating a merchandising plan, it’s important to conduct market research to understand customer preferences and buying habits.

Merchandising 93

Merchandising Planning Visual Merchandising Display 93

Retailing Insight

JANUARY 22, 2024

I f you’re planning to expand your business into new markets or launch new products, you need to find your target markets to maximize your success. A target market is a group of people, also known as end users, that are identified to be your product or services best potential customers. Who Is Your Customer?

Marketing 52

Marketing Target Market Gifts Social Media 52

Frank Mayer

MAY 27, 2022

Brands must rely on many marketing tools to promote new products and drive sales. Campaigns are often composed of traditional advertising, social media, digital marketing, and countless niche avenues to educate shoppers and drum up interest. Enter point of purchase displays. Digital signage is a good example of this.

Display 76

Display Merchandising Advertising Location 76

Trade Show Booth Companies - Trade Group

AUGUST 1, 2023

Influencer marketing has become a potent strategy for businesses wanting to connect with their customers. For example, Nike’s marketing strategy is based on almost entirely influencer marketing, beginning with its partnership with Michael Jordan and continuing with new rising athletes. The idea is not a new one.

Marketing 94

Marketing Social Media Engagement Target Market 94

Creative Displays Now

MARCH 8, 2022

From the moment consumers step foot in a store, they start making purchasing decisions based on what they see. This guide will explain visual merchandising and how to use it to promote your products. Since then, the market has become saturated with competition. Visual Merchandising Explained. Who Uses Visual Merchandising?

Visual Merchandising 97

Visual Merchandising Merchandising Display Promotion 97

Creative Displays Now

MARCH 8, 2022

Small details like the music played over the speakers and the layout of the shelves and clothing racks set the customer’s journey in motion, often unbeknownst to the consumer themselves. Retail-ready display cases promote your brand and products, and they save retailers money by reducing labor expenses.

Display 98

Display Merchandising Color Consumer 98