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As budgets tighten, Aussie gift-givers are seeking more personalisation

Inside Retail

Times might be tough for the average Australian – with research showing nine out of 10 consumers will seek better deals this Christmas – but they’re still planning to give gifts. They’re interested in the wrapping of the gift item, and they’re interested in how they can personalise the delivery mechanism,” says Marsh.

Gifts 246
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Positive and Negative Experiences of the Enchanting European Christmas Markets

Retail Focus

One of the most cherished traditions during this season is the Christmas market, where locals and tourists alike gather to revel in the magic of the holidays. These markets, known for their twinkling lights, festive decorations, and the aroma of mulled wine and roasted chestnuts, are a quintessential part of the European yuletide experience.

Marketing 147
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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

Flow 284
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Why teddy-bear brand Steiff sees a big opportunity to grow in China

Inside Retail

The inventor of the teddy bear, Margarete Steiff GmbH, has joined forces with China trading expert Melchers Group to enhance the marketing and distribution of Steiff products across mainland China. Steiff recognises the enormous potential of the Chinese market, especially in high-quality toys and gift items.

Tailored 130
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Navigating the unique challenges of holiday shopping in 2023

Inside Retail

Consumers are still feeling enormous financial pressures, and many are heading into this period with little optimism towards their finances. Such economic strain is leading to behavioural changes in the way consumers are shopping and planning their festive budgets. But this shouldn’t just be a retail race to the bottom.

Shopping 130
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How O2O is helping Uniqlo grow in the ultra-competitive Singaporean market

Inside Retail

Over the last 13 years, Japanese fashion brand Uniqlo has established a foothold of 26 stores in the ultra-competitive Singaporean market, and it is looking to grow even further with the opening of four new stores in the next six months and the continued expansion of its online to offline (O2O) strategy. An interesting collaboration.

Marketing 130
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The retailer’s guide to Valentine’s Day

Inside Retail

Gifts have long since been a consumer favourite for Valentine’s Day celebrations. It’s a way for consumers to show their loved one’s admiration and gratitude on a love-filled day, yet as the global supply chain disruption lingers into 2022, consumers are becoming more reluctant in purchasing presents for this shopping event.

Gifts 130