Remove Consumer Remove Flow Remove Social Media
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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

Flow 287
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Petal & Pup marketing lead talks US expansion and social media tactics

Inside Retail

Here, Chantal Brayley, global marketing manager at Petal & Pup, discusses the addition of the wedding category, the expansion into the US and how the business has switched up its marketing tactics to connect with consumers. The other thing is [SMS] Flows (automated messages), they work incredibly well for us.

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What comes after performance marketing?

Inside Retail

Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. Performance marketing is great at driving short-term revenue and is good from a cash flow perspective.

Marketing 246
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Why slow fashion brands are closing hard and fast in the cost-of-trading crisis

Inside Retail

It’s no secret that the cost-of-living crisis and the cost-of-trading crisis are crippling the retail industry with both consumers and businesses feeling the crunch. So, when prices increase, it can be difficult to move the higher production costs onto the consumer thus eating into your margins.”

Fashion 264
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Reinvest and innovate: Key takeaways following Fenton & Fenton collapse

Inside Retail

This collapse follows the demise of Australian furniture brand Brosa late last year – which cited declining sales and cash flow pressures – as well as heightened challenges faced by small-to-medium sized retailers that are struggling to cope with rising costs, and a slowdown in foot traffic and consumer activity. The jury is out.”

Flow 243
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BMW made a car that can change colour—this is the iX Flow

Design Wanted

German carmaker BMW has unveiled the world’s first “colour-changing” car at the Consumer Electronics Show (CES) in Las Vegas. BMW has unveiled the world’s first “colour-changing” car at the Consumer Electronics Show (CES) in Las Vegas – ©Ivan Cruz.

Flow 52
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How AI and machine learning can enhance inventory forecasting and analysis

Inside Retail

Retailers are operating in an era when margins are under pressure, and consumers – and investors – expect strict adherence to robust sustainability practices. That is going to have a massive flow and effect for them, their customers, their suppliers, the entire supply chain.” Each market is unique, even perhaps in the same country.