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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

Flow 287
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What comes after performance marketing?

Inside Retail

Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. Performance marketing is great at driving short-term revenue and is good from a cash flow perspective.

Marketing 246
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Why slow fashion brands are closing hard and fast in the cost-of-trading crisis

Inside Retail

It’s no secret that the cost-of-living crisis and the cost-of-trading crisis are crippling the retail industry with both consumers and businesses feeling the crunch. So, when prices increase, it can be difficult to move the higher production costs onto the consumer thus eating into your margins.”

Fashion 264
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Reinvest and innovate: Key takeaways following Fenton & Fenton collapse

Inside Retail

This collapse follows the demise of Australian furniture brand Brosa late last year – which cited declining sales and cash flow pressures – as well as heightened challenges faced by small-to-medium sized retailers that are struggling to cope with rising costs, and a slowdown in foot traffic and consumer activity. The jury is out.”

Flow 243
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Panic buying is back. Are supermarkets better prepared?

Inside Retail

Videos and images of bare toilet paper shelves have once again surfaced online as consumers fall into old habits, forcing supermarkets to bring back purchase limits on high demand items. We have plenty of stock of most essential items, with more continuing to flow through from our distribution centres.”.

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From triathlons to trimesters: ex-2XU colleagues launch new maternity brand

Inside Retail

We’re getting a good response today, but we believe the tipping point for us will be when we can find the best ways to educate the consumer,” Davenport said. We knew we could get the proprietary fabrics, and we knew we could construct a compression garment that would help blood flow, give comfort and look good,” Davenport said.

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A look at Sanity’s final days: What happens when a retailer says goodbye?

Inside Retail

Itaoui – who joined Sanity as an area manager in 2001, according to the Australian Financial Review – acknowledged that the business was unable to survive the diminishing availability of physical content, as well as a shift in demand toward digital content among consumers. Special sales may be announced to increase cash flow.’.