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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

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Petal & Pup marketing lead talks US expansion and social media tactics

Inside Retail

The other thing is [SMS] Flows (automated messages), they work incredibly well for us. IR: What about social media? The post Petal & Pup marketing lead talks US expansion and social media tactics appeared first on Inside Retail. Not everything can be a campaign because not everyone cares about everything.

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What comes after performance marketing?

Inside Retail

Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. Performance marketing is great at driving short-term revenue and is good from a cash flow perspective.

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Achieving Business Goals: Media Marketing

Retailing Insight

It includes media relations, identifying correct advertising and media platforms, content creation, media management, event coordination, campaign planning, analysis and measurement, and more. You can hire people like an advertising agency, PR agent, social media marketers, SEO expert, videographer, graphic artist, etc.,

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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

One way of driving such feedback is by including it in your email flow to customers post-delivery, including a link to your ratings page. You can also spur customers to share their experiences with your brand and shopping experience on social media, perhaps incentivising such posts with a coupon that can be put towards future purchases.

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BMW made a car that can change colour—this is the iX Flow

Design Wanted

. “This gives the driver the freedom to express different facets of their personality or even their enjoyment of change outwardly, and to redefine this each time they sit into their car,” says Stella Clarke, Head of Project for the BMW iX Flow featuring E Ink. ” This isn’t just a gimmick, although it is super cool.

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Reinvest and innovate: Key takeaways following Fenton & Fenton collapse

Inside Retail

This collapse follows the demise of Australian furniture brand Brosa late last year – which cited declining sales and cash flow pressures – as well as heightened challenges faced by small-to-medium sized retailers that are struggling to cope with rising costs, and a slowdown in foot traffic and consumer activity.

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