Inside Retail

AUGUST 27, 2023

As Aussie shoppers’ expectations grow, your BFCM (Black Friday Cyber Monday) planning needs to start earlier every year. But if you’re in the habit of just doing a big promotion and blasting it at your customers and followers, you’re in for a rude shock this year. That means your promotional campaigns need to work smarter.

Strategy 243

Strategy Customer Engagement Engagement Social Media 243

Inside Retail

JUNE 1, 2023

Growing consumer expectations of free delivery and free returns are placing pressure on retailers who on one hand recognise customer demand, but on the other are trying to reduce their operating costs. Pope believes younger consumers are more aware of the sustainability considerations of returns than older generations.

Balance 234

Balance Promotion Strategy Consumer 234

Trade Show Booth Companies - Trade Group

NOVEMBER 2, 2022

It’s an opportunity to introduce the new product to potential customers and promote it to industry influencers and consumers. These are not simply marketing materials but media that stand by themselves and appeal to audiences who don’t consume energy drinks. Second, make sure you have a solid marketing plan.

Planning 98

Planning Advertising Target Market Marketing 98

Compliantia

MARCH 31, 2023

It wasn’t too long ago that retailers and consumers were facing a plague of out-of-stock merchandise and empty shelves — on account of supply-chain disruptions in global retail. This is where a merchandising plan can help. This article will guide you through the process of crafting an effective merchandising plan for your retail store.

Merchandising 93

Merchandising Planning Visual Merchandising Display 93

Inside Retail

JANUARY 11, 2023

At least two significant forces are reshaping how and where consumers shop and their expectations of brands. Encouragingly, consumers are ready to increase participation in the circular economy. Consumers want businesses to make it more convenient to take part.” . In stark contrast, Finland is targeting 100 per cent by 2025 2.

Consumer 130

Consumer Consumer Electronics Contrast Tailored 130

Inside Retail

JULY 6, 2023

The weeks leading up to Christmas, Cyber Monday, and Black Friday typically see a surge in promotional activity that can account for a significant portion of a brand’s annual revenue. As a result, many consumers are expected to postpone discretionary purchases until peak season, where they are more likely to find sales and discounts.

Strategy 242

Strategy Promotion Consumer Engagement 242

Inside Retail

FEBRUARY 26, 2024

There are several economic factors playing havoc with consumers and business operations that are likely to persist into 2024. Consumer sentiment remains low as households stagger under higher costs of living and interest rates. Continue to review minimum stock limits and develop contingency plans should supply issues emerge.

Customer Retention 147

Customer Retention Strategy Consumer Promotion 147

Inside Retail

DECEMBER 5, 2023

Black Friday Cyber Monday (BFCM) will have been a customer data goldmine for every retailer, delivering a huge increase in traffic and engagement across websites and messaging. The most successful retailers know that with smart planning, the real rewards can run on long past the end of November. What deals outperformed others?

Strategy 130

Strategy Engagement Flow Promotion 130

Inside Retail

DECEMBER 17, 2023

Consumers are still feeling enormous financial pressures, and many are heading into this period with little optimism towards their finances. Such economic strain is leading to behavioural changes in the way consumers are shopping and planning their festive budgets. But this shouldn’t just be a retail race to the bottom.

Shopping 130

Shopping Layout Strategy Gifts 130

Inside Retail

JUNE 1, 2023

Growing consumer expectations of free delivery and free returns are placing pressure on retailers who on one hand recognise customer demand, but on the other are trying to reduce their operating costs. Pope believes younger consumers are more aware of the sustainability considerations of returns than older generations.

Balance 130

Balance Promotion Strategy Consumer 130

Inside Retail

SEPTEMBER 7, 2023

It’s safe to say the platform has some winning strategies that keep consumers coming back. However, Temu’s consumers are beginning to view it as offering affordable products that do not necessarily compromise on quality. Temu entered the market at a time when consumers were grappling with global inflation, leading them to seek “value”.

Advertising 130

Advertising Promotion Strategy Consumer 130

Inside Retail

AUGUST 28, 2023

In this vein, Melvados and Nutriient recently introduced Singapore’s first-ever low glycemic index (GI) brownie and low sugar chocolate chip cookie, with plans to offer a wider range of “better for you” desserts later this year. This is also aligned with the Health Promotion Board’s push and initiatives for healthier, conscious eating.

Balance 130

Balance Harmony Promotion Planning 130

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

Inside Retail

DECEMBER 3, 2023

Shopper behaviours are changing rapidly as consumers grapple with the effects of skyrocketing inflation. So how do you know how, when and where Aussies are shopping and reach the right consumer for optimal digital impact in a sea of brand switching? It’s time to target people, not browsers. Confused?

Customer Retention 130

Customer Retention Advertising Engagement Promotion 130

Inside Retail

FEBRUARY 28, 2024

With a rich background spanning finance, entrepreneurship, and brand development, Yadav embodies the brand’s ethos of innovation and consumer-centricity. Through clear communication and honest dialogue, we empower consumers to make informed choices about their skincare regimen,” he added. At the helm is Mohit Yadav.

Social Media 130

Social Media Expansion Consumer Marketing 130

Retail Focus

APRIL 11, 2024

According to research done by McKinsey, personalized learning experiences can lead to around a 60% increase in employee productivity and engagement. According to research done by Gallup, around 80% of employees are fully engaged after receiving meaningful feedback. This feedback helps find areas that need some improvement.

Tailored 130

Tailored Engagement Promotion Marketing 130

Inside Retail

OCTOBER 5, 2023

The downfall derived from months of lowered consumer demand, lowered average selling prices, and increased expenses. It wasn’t until the late 1980s that gem-quality, lab-grown diamonds became available on a commercial level to consumers. per cent of diamond engagement rings sold in the US in February were set with lab-grown diamonds.

Jewelry 246

Jewelry Consumer Marketing Engagement 246

Inside Retail

JUNE 5, 2023

In a recent webinar with Inside Retail , Neilsen director, media analytics and consumer research, Shruthi Babu told attendees that, at a time when customers are increasingly feeling inflationary pressures, retail catalogues have become an important way for shoppers to make buying decisions. Watch the full webinar here.

Social Media 130

Social Media Shopping Form Promotion 130

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Today’s consumers expect more than just personalised experiences. And consumers can feel it. Creating cohesive customer experiences.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Inside Retail

NOVEMBER 16, 2023

A recent report from Klaviyo and Qualtrics shows that despite current economic challenges, 52 per cent plan to spend the same amount online this upcoming BFCM than they did last year – and 15 per cent plan to spend more. If you are using dynamic codes, be sure to upload enough codes for the number of people you plan to send them to.

Strategy 130

Strategy Engagement Planning Promotion 130

Inside Retail

NOVEMBER 28, 2023

From the initial welcome series that set the tone for a customer relationship through to re-engagement campaigns that reignite interest and post-purchase flows that build loyalty, establishing an email marketing flow is critical to the success of a retailer-customer relationship.

Flow 287

Flow Marketing Social Media Promotion 287

RetailMinded

MARCH 21, 2024

You can’t just put it on a store shelf or make it available and hope people find it – you’ve got to promote it if you want a shot at it being successful. In this post, we’ll discuss how your brand can create buzz for product launches with a well-planned and executed experiential campaign.

Marketing 52

Marketing Engagement Consumer Electronics Planning 52

Retail Focus

AUGUST 8, 2023

This frees up your time to focus on strategic decision-making, financial planning, and growth initiatives. Payroll Processing Handling payroll intricacies can be time-consuming and complex for retailers. This liberates valuable time for retailers to concentrate on core business activities and strategic planning.

Social Media 130

Social Media Customer Retention Management Engagement 130

Inside Retail

SEPTEMBER 20, 2023

Their customers aren’t engaging with the brand as much – but without the experimentation process, you might not know for six, nine or 12 months why it didn’t work, because you’re just guessing. There are multiple ways to display a promotion. You can add urgency, it’s selling fast.

Engagement 264

Engagement Flow Marketing Display 264

Retail Focus

NOVEMBER 3, 2023

By adopting the latest digital technologies, retailers can keep pace with the ever-evolving nature of consumer expectations. Consumer behaviors tend to move with the current times, hence opting for the new digital space. Efficiency Consumer behaviors show that they prefer conducting business with retailers simply.

Tailored 130

Tailored Curate Space Consumer 130

Inside Retail

AUGUST 22, 2023

Rebel subsequently mapped out a strategic plan with trade partners, including Adidas, Nike and Puma, as well as Football Australia and Westfield shopping centres, where pop-up stores would be located. Lorenzato added that the retail industry has a significant role to play in driving engagement in women’s sport. “As

Engagement 246

Engagement Promotion Light Merchandising 246

Inside Retail

JULY 12, 2023

Launched as a competitor to Twitter, it is now reported to be the fastest-growing consumer app, with 100 million people signing up in less than five days. Being an early adopter has allowed us to engage with users before the platform got crowded,” Didaskalou said. “We’ve

Social Media 130

Social Media Engagement Promotion Balance 130

Retail Bound

MAY 9, 2023

Influencer marketing is a form of marketing where businesses partner with social media influencers to promote their products or services. Retail-specific influencers play a significant role in promoting products and driving sales for brands at specific retailers.

Retail Sales 98

Retail Sales Promotion Social Media Engagement 98

Inside Retail

JUNE 30, 2021

“Other than playing an active role in reducing our environmental footprint, sustainable store design will increase the brand’s credibility in the eyes of the modern, mindful consumer and also saves money in the long-term with lesser consumption of energy and waste,” a Takashimaya spokesperson said. The #ShopGreener campaign.

Department Stores 246

Department Stores Beauty and Health Promotion Consumer 246

Inside Retail

MARCH 14, 2023

On average, 34 per cent of those surveyed said their total marketing budget will be invested in social media, with as many as 77 per cent of respondents planning to increase or maintain their current level of spend. What was quite surprising to us was that consumers in APAC are using Instagram more than Google to search for products.

Social Media 130

Social Media Customer Retention Marketing Consumer 130

Retail Focus

FEBRUARY 9, 2023

This conflicting situation is a result of many environmental factors influencing the health of proximity retailing: the brand/the business, the commercial environment, the competitive environment, and the consumer. Retailers should also provide training and education on topics such as digital marketing, e-commerce, and business planning.

Social Media 264

Social Media Concept Shopping Beauty and Health 264

Inside Retail

SEPTEMBER 15, 2021

The Covid pandemic has changed the way consumers shop and interact with brands. With the retail environment across Asia changing so fast, retailers and consumer-product manufacturers are facing difficulties in predicting shopper behaviour – more so at the shelves – hence missing the opportunity to maximise revenue potential.

Merchandising 130

Merchandising Engagement Promotion Consumer 130

Inside Retail

AUGUST 7, 2023

Customers have access to more frequent discounts and promotions on e-commerce platforms, thereby creating ‘sale fatigue’ among shoppers. And yet, the cost of living continues to rise in Singapore, consumers are tightening their spending habits, reducing brand loyalty and opting for budget-friendly options.

Shopping 130

Shopping Engagement Curate Consumer 130

Retail Focus

AUGUST 9, 2023

It can help your business to grow by showing the consumer why your service is more unique than your competitors. When it comes to attracting new consumers, you need to understand that the PR team is the one that coordinates every strategy after communicating with different departments to create a buzz-worthy ad campaign.

Concept 130

Concept Social Media Consumer Planning 130

Retail Focus

APRIL 27, 2021

Amazon said their Spitalfields Salon venture was an “experimental” salon and it had no current plans to expand, however, should the demand for experiential concepts and virtual ‘try on’ experiences resonate with salon customers, Folio Mirror can make experimental a reality for salons, globally with Folio Hair. .

Marketing 264

Marketing Concept Customer Engagement Promotion 264

Inside Retail

MARCH 21, 2023

Value will be a top priority for consumers throughout 2023 and buyers will be increasingly savvy about finding the best savings. We will see pockets of resilience in categories consumers are passionate about, such as car parts, luxury handbags, and sneakers, and we expect these to grow.

Consumer 130

Consumer Promotion Merchandising Engagement 130