Retail Focus

DECEMBER 18, 2023

One of the most cherished traditions during this season is the Christmas market, where locals and tourists alike gather to revel in the magic of the holidays. These markets, known for their twinkling lights, festive decorations, and the aroma of mulled wine and roasted chestnuts, are a quintessential part of the European yuletide experience.

Marketing 147

Marketing Consumer Gifts Engagement 147

Inside Retail

APRIL 29, 2024

Dubai-based retailer and distributor GMG and US-based apparel and footwear company VF Corporation recently announced a significant expansion of their long-standing partnership to solidify their presence in the growing markets of Southeast Asia (SEA) and the Middle East and North Africa (MENA).

Marketing 147

Marketing Expansion Tailored Outdoor 147

Inside Retail

NOVEMBER 3, 2022

It seems like every day a new piece of content is published about the metaverse that defines the metaverse, projects its market size, and offers frameworks for conceptual understanding. At Microsoft, we break down the metaverse i nto three strategies: consumer, enterprise, and industrial. Consumer metaverse. NFTs and Loyalty.

Consumer 263

Consumer Layout Engagement Strategy 263

Inside Retail

JANUARY 19, 2023

Recent years have seen rapidly evolving changes in all areas of consumer behaviour and there is little doubt it will continue in terms of the products and services that people want, who they want them from, and where and when they want to access them. Sleep and mindfulness will also be a focus to enhance their overall quality of life.

Consumer 130

Consumer Shopping Outdoor Engagement 130

Inside Retail

APRIL 12, 2024

Data from the Australian Bureau of Statistics (ABS) shows that outlet shopping has seen steady growth over the past few years, as an increasing number of consumers seek value-driven shopping experiences, driven by economic factors such as the rising cost of living. As a touch point, we measure brands and energy.

Marketing 130

Marketing Fashion Tailored Shopping 130

Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. These Australian brands have told us exactly what prompted them to add SMS to their marketing strategy, along with which texting tactics have worked best for them so far.

Marketing 278

Marketing Promotion Flow Strategy 278

Inside Retail

APRIL 10, 2024

In an era marked by escalating living expenses and an ever-growing environmental consciousness, consumers worldwide are reshaping their purchasing behaviours, with potentially significant impacts on the retail industry. A birds eye view According to Zuniga, global consumer sentiment is increasingly prioritising sustainability.

Marketing 130

Marketing Consumer Social Media Shopping 130

Inside Retail

NOVEMBER 28, 2023

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

Flow 287

Flow Marketing Social Media Promotion 287

Inside Retail

MAY 10, 2022

We’ve all heard that consumer expectations have gone through the roof since Covid, but what exactly do people want from their favourite online retailers? If retailers make it easy for people to purchase, then consumers will be more likely to spend with them and not abandon their carts. SMS shopping. Live shopping.

Shopping 162

Shopping Marketing Consumer Engagement 162

Inside Retail

NOVEMBER 27, 2023

This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

Consumer 147

Consumer Engagement Shopping Pattern 147

Inside Retail

SEPTEMBER 7, 2023

With affordability and sustainability remaining top of mind for Australian consumers, an increasing number of individuals are turning to and relying on second-hand products. The resale furniture market in particular appears to be experiencing a boom period. This is particularly the case when it comes to furniture and homewares.

Marketing 273

Marketing Consumer Perspective Form 273

Inside Retail

AUGUST 20, 2022

As we know, today’s consumers are doing much of their shopping online. The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . Take Ticketek , for example. per cent of the total retail sales (NAB).

Customer Engagement 130

Customer Engagement Engagement Reimagine Strategy 130

Retail Focus

MARCH 27, 2023

The key downfall of a D2C brand in the eyes of a consumer is the lack of physical presence where you get the chance to pick up, turn on or try on its products. We will admit that location is also an important factor – Know your audience and their shopping habits. Measuring success. 4 Be generous.

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Marketing Location Engagement Layout 245

Inside Retail

DECEMBER 4, 2023

Now, in partnership with the Fifth Avenue Association and luxury department store Bergdorf Goodman, Nest has created an exclusive, olfactory shopping experience around its best-selling product. Consumers can also scan a QR code on the holiday tree display to shop Nest products online at Bergdorf Goodman directly on their phones.

Marketing 130

Marketing Display Department Stores Consumer 130

RetailMinded

SEPTEMBER 30, 2023

Welcome to the world of crafting a unique brand identity and customer engagement in retail. With the rise of online shopping and ever-increasing consumer choices, retailers must go beyond the transactional and create experiences that resonate with their audience. They are the emotional glue that binds a brand to its consumers.

Customer Engagement 96

Customer Engagement Engagement Tailored Color 96

Retail Focus

FEBRUARY 15, 2024

Capturing the attention of the student demographic is both a significant opportunity and a challenge for marketers in today’s retail landscape. Understanding how to effectively appeal to this group requires a blend of traditional marketing wisdom and innovative strategies that resonate with the digital-native generation.

Strategy 130

Strategy Retail Marketing Marketing Social Media 130

Inside Retail

JUNE 2, 2021

We have over a billion active consumers on our platform and around 800 million of those are in China. Data shows China’s e-commerce market is expected to reach US$ 3 trillion by 2024 and is set to register a strong 12.4 Data shows China’s e-commerce market is expected to reach US$ 3 trillion by 2024 and is set to register a strong 12.4

Consumer 246

Consumer Shopping Engagement Marketing 246

Inside Retail

SEPTEMBER 4, 2022

Retailers have clocked a seismic shift in customers being more open and willing to share their data to enjoy a tailored, holistic and rewarding shopping experience. We can run multiple creative solutions for brands and retailers to engage with the user base.”. To read more, click here to visit the company’s website.

Engagement 147

Engagement Customer Retention Perspective Tailored 147

Inside Retail

OCTOBER 11, 2021

Retail shopping centres face a major challenge rebuilding customer traffic and sales after the Covid-19 pandemic is controlled. With occupancy rates under pressure, shopping-centre landlords have already reviewed property valuations to account for tighter rent market conditions and financial concessions required to retain key retail brands.

Shopping 130

Shopping Consumer Retail Chains Department Stores 130

Inside Retail

OCTOBER 24, 2023

. “When it comes to makeup, I always say, ‘use without caution,’ and now you can shop without caution, too.” ” There are real benefits to being able to virtually try on products online, as Stephanie Horton, senior director of commerce marketing at Google, pointed out in an official statement about the launch.

Shopping 245

Shopping Home Furnishings Consumer Artistic 245

Inside Retail

APRIL 10, 2024

Cost-of-living has gone from crunch to crisis and with this new economic reality has come new consumer behaviours. This shift in shopping behaviour is not particularly surprising for retailers but it does present a unique marketing challenge.

Consumer 246

Consumer Promotion Strategy Shopping 246

Inside Retail

JANUARY 15, 2024

If day one of the National Retail Federation’s annual conference, Retail’s Big Show, was all about AI, the overarching focus of day two was learning how to appeal to the modern consumer, especially Gen Z. Let Gen Z in on the (marketing) fun All three panelists agreed that Gen Z is wary of inauthentic marketing tactics from brands.

Social Media 246

Social Media Engagement Consumer Artistic 246

Inside Retail

JANUARY 12, 2023

For brands, it presents a rare opportunity to speak directly to a consumer demographic that may not be holding the purse strings, but still accounts for a significant amount of spending. “It’s There’s no doubt that The Athlete’s Foot being engaged in this gaming space is exciting for us.

Marketing 246

Marketing Engagement Space Management 246

Retail Focus

FEBRUARY 21, 2024

If you walk up and down the aisles of supermarkets, clothes shops or even furniture stores, you will notice that more brands are shouting about their commitment to protecting the environment, be it via packaging or marketing messages. Retailers must also consider their consumers, and modern consumers are prioritising sustainability.

Shopping 162

Shopping Visual Merchandising Light Merchandising 162

Inside Retail

APRIL 29, 2024

The concept was initially launched in Guangzhou, China in December 2022, followed by Boston, Massachusetts, in February 2023, before rolling out in Singapore’s Paragon Shopping Centre, Sydney’s Westfield Bondi Junction and now Melbourne’s Chadstone shopping centre.

Balance 264

Balance Concept Fashion Engagement 264

Retail Bound

NOVEMBER 21, 2023

This unique combination of entertainment, convenience, and shopping is not only helping to redefine retail, but also to foster a sense of community that allows brands to connect with their audience on a unique global level.

Consumer 52

Consumer Shopping Social Media Perspective 52

Inside Retail

JUNE 20, 2021

Lockdowns with little advance notice, panic buying, supply chain disruptions, hastily made changes to health and safety regulations, and extreme swings in consumer needs and expectations. How did they fare and how have consumers changed due to their pandemic experience? Consumers unevenly impacted. Changed shopping behaviours….

Consumer 242

Consumer Beauty and Health Consumer Electronics Social Media 242

Retail Focus

JUNE 22, 2023

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

Curate 130

Curate Consumer Advertising Social Media 130

Inside Retail

DECEMBER 17, 2023

Consumers are still feeling enormous financial pressures, and many are heading into this period with little optimism towards their finances. Such economic strain is leading to behavioural changes in the way consumers are shopping and planning their festive budgets. But this shouldn’t just be a retail race to the bottom.

Shopping 130

Shopping Layout Strategy Gifts 130

Inside Retail

NOVEMBER 29, 2023

With an existing presence in Singapore and a commitment to the Southeast Asian market, this office symbolises our dedication to delivering unparalleled experiences and services to customers in the region,” he told Inside Retail. This move also enhances the company’s ability to serve Southeast Asian consumers. billion in 2023.

Marketing 130

Marketing Outdoor Expansion Strategy 130

Inside Retail

SEPTEMBER 19, 2023

Leading market research firm Euromonitor International has just unveiled its 2023 rankings for the Top 10 fastest growing and biggest retailers in Asia Pacific, with Indonesia’s GoTo stealing the spotlight. Post-pandemic, consumers are returning to physical stores that offer immersive experiences.

Retail Marketing 130

Retail Marketing Marketing Apparel Retail Sales 130

Inside Retail

APRIL 28, 2021

The use of videos as part of a retail marketing strategy is a tried and tested method to catch consumers’ attention and drive sales. From TV shopping channels to online shopping, videos have demonstrated that they are the best method to connect with customers at the convenience of their own home.

Shopping 204

Shopping Engagement Strategy Outdoor 204

Inside Retail

MARCH 4, 2024

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Retailers have failed to understand and represent a large consumer demographic that could be lucrative to their business.

Beauty and Health 264

Beauty and Health Hobbies Fashion Marketing 264

Inside Retail

DECEMBER 2, 2021

In a new report from Emarsys, All I Want for Christmas , 1000 Australian consumers shared their concerns about shopping for gifts this year. With the busiest shopping period of the year almost upon us, it’s vital marketers and retailers understand what consumers want, how they shop for Christmas and their frustrations.

Shopping 263

Shopping Gifts Social Media Consumer 263

Inside Retail

NOVEMBER 3, 2021

It too has created new needs to be met and in turn, it has necessitated new products, devices and services which are designed to engage and connect. New technologies have sprung up to connect consumers at a time of increasing distance. Go voice shopping with Amazon Alexa (voice shopping will reach USD $40 billion by 2022 alone).

Consumer 130

Consumer Engagement Pattern Form 130

Inside Retail

MAY 2, 2021

Covid-19 hit the reset button on consumer behaviour. Retail brands quickly realised that it was no longer business as usual after the pandemic set in, and marketing plans, execution, creative, and channels had to be re-thought wholescale. This leaves the obvious question: how exactly has Covid-19 altered consumers?

Consumer 200

Consumer Shopping Engagement Social Media 200

Inside Retail

JULY 12, 2023

In the ever-evolving landscape of digital marketing , the demise of third-party cookies has emerged as a game-changing shift for marketers worldwide. This revolutionary change, once met with scepticism, is now being hailed as an opportunity to enhance consumer trust and forge stronger connections with audiences.

Marketing 130

Marketing Customer Engagement Advertising Consumer 130