Inside Retail

APRIL 29, 2024

Dubai-based retailer and distributor GMG and US-based apparel and footwear company VF Corporation recently announced a significant expansion of their long-standing partnership to solidify their presence in the growing markets of Southeast Asia (SEA) and the Middle East and North Africa (MENA).

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Inside Retail

NOVEMBER 28, 2023

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

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Inside Retail

JANUARY 2, 2024

Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. These dates can inspire marketers to think outside the box and create opportunities they might not have considered.

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Inside Retail

APRIL 12, 2024

Data from the Australian Bureau of Statistics (ABS) shows that outlet shopping has seen steady growth over the past few years, as an increasing number of consumers seek value-driven shopping experiences, driven by economic factors such as the rising cost of living. As a touch point, we measure brands and energy.

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Inside Retail

MAY 10, 2022

Meanwhile, one in three claims that putting their credit card details in is the most painful part of the entire shopping experience. SMS shopping. In fact, engaging SMS marketing can have 10 per cent conversion ratios. Live shopping. Live shopping, SMS marketing, one-click buying appeared first on Inside Retail.

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Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. The channel’s reach and popularity have extended to all corners of the world, including in Australia, where more brands and consumers are going mobile to not only communicate but shop.

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Retail Focus

FEBRUARY 15, 2024

Capturing the attention of the student demographic is both a significant opportunity and a challenge for marketers in today’s retail landscape. Understanding how to effectively appeal to this group requires a blend of traditional marketing wisdom and innovative strategies that resonate with the digital-native generation.

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Inside Retail

AUGUST 20, 2022

As we know, today’s consumers are doing much of their shopping online. The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . Take Ticketek , for example.

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Inside Retail

MAY 11, 2023

As Australian retailers see consumers returning to in-person shopping, the drive to present eye-catching fitouts to a digital-savvy customer base has become critical in strengthening brands and creating unique and immersive shopping experiences.

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Retail Focus

DECEMBER 18, 2023

One of the most cherished traditions during this season is the Christmas market, where locals and tourists alike gather to revel in the magic of the holidays. These markets, known for their twinkling lights, festive decorations, and the aroma of mulled wine and roasted chestnuts, are a quintessential part of the European yuletide experience.

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Inside Retail

APRIL 10, 2024

A recent report by Euromonitor International shed light on the normalisation of secondhand shopping and the revival of repair culture, finding that the trend is particularly pronounced in the Asia-Pacific region, where consumers exhibit a strong inclination towards repairing and recycling goods.

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Inside Retail

JULY 2, 2023

Staking its claim in the burgeoning social commerce space, Google-owned YouTube has launched its first dedicated ‘shopping channel’ in South Korea. YouTube is committed to building an engaging, informative and entertaining shopping experience for all users, including in Korea,” a YouTube spokesperson told Yonhap. “To

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RetailMinded

SEPTEMBER 30, 2023

Welcome to the world of crafting a unique brand identity and customer engagement in retail. With the rise of online shopping and ever-increasing consumer choices, retailers must go beyond the transactional and create experiences that resonate with their audience. This is how you unlock sales potential unlike ever before.

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Retail Focus

MARCH 27, 2023

Non-physical marketing also limits some of the other key interactions D2C brands can have with their consumers, such as creating more impact around a ‘big news moment’, or having a physical platform to engage with your community plus the obvious brand building a physical store environment provides. Measuring success.

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Inside Retail

JANUARY 12, 2023

It’s always a challenge to find something that’s engaging and meaningful to that age group of six to 12 year olds,” Ian Taunton, general manager of The Athlete’s Foot, told Inside Retail. “It’s There’s no doubt that The Athlete’s Foot being engaged in this gaming space is exciting for us.

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Inside Retail

NOVEMBER 23, 2023

In a strategic move to redefine the retail landscape and foster community engagement, Singapore Land Group (SingLand) has embarked on a journey to transform West Mall, situated in the heart of Bukit Batok Central in Singapore. With the conversion, the plaza will be able to play host to a wider range of community engagement activities.

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Shopping Consumer Engagement Curate 130

Inside Retail

SEPTEMBER 4, 2022

Retailers have clocked a seismic shift in customers being more open and willing to share their data to enjoy a tailored, holistic and rewarding shopping experience. We can run multiple creative solutions for brands and retailers to engage with the user base.”. To read more, click here to visit the company’s website.

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Inside Retail

DECEMBER 4, 2023

Now, in partnership with the Fifth Avenue Association and luxury department store Bergdorf Goodman, Nest has created an exclusive, olfactory shopping experience around its best-selling product. Consumers can also scan a QR code on the holiday tree display to shop Nest products online at Bergdorf Goodman directly on their phones.

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Inside Retail

SEPTEMBER 7, 2023

According to Statista , the second-hand market’s value in Australia exceeded $60 billion in 2022, with 85 percent of Australian households having unused or unwanted items. The resale furniture market in particular appears to be experiencing a boom period. Buying seconds, first.

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Retail Focus

MAY 3, 2022

Some people choose to open a retail shop, which could be the start of something bigger later. The trend for in-store shopping today focuses on creating smaller, more affordable shops. The trend for in-store shopping today focuses on creating smaller, more affordable shops. Marketing strategy. Management.

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Inside Retail

APRIL 28, 2021

The use of videos as part of a retail marketing strategy is a tried and tested method to catch consumers’ attention and drive sales. From TV shopping channels to online shopping, videos have demonstrated that they are the best method to connect with customers at the convenience of their own home.

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Retail Focus

FEBRUARY 21, 2024

If you walk up and down the aisles of supermarkets, clothes shops or even furniture stores, you will notice that more brands are shouting about their commitment to protecting the environment, be it via packaging or marketing messages. The post Sustainable shopping: what options are available to retailers?

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Inside Retail

OCTOBER 24, 2023

. “When it comes to makeup, I always say, ‘use without caution,’ and now you can shop without caution, too.” ” There are real benefits to being able to virtually try on products online, as Stephanie Horton, senior director of commerce marketing at Google, pointed out in an official statement about the launch.

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Inside Retail

NOVEMBER 29, 2023

With an existing presence in Singapore and a commitment to the Southeast Asian market, this office symbolises our dedication to delivering unparalleled experiences and services to customers in the region,” he told Inside Retail. According to Masterman, the stores aim to address specific market needs and gaps in Singapore and Southeast Asia.

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Marketing Outdoor Expansion Strategy 130

Inside Retail

APRIL 29, 2024

The concept was initially launched in Guangzhou, China in December 2022, followed by Boston, Massachusetts, in February 2023, before rolling out in Singapore’s Paragon Shopping Centre, Sydney’s Westfield Bondi Junction and now Melbourne’s Chadstone shopping centre.

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Inside Retail

OCTOBER 25, 2022

The oldest people in Gen Z are already 25, earning their own income and making their own shopping decisions. . If retailers want to embrace Gen Z, they need to embrace this generation’s fluidity in their shopping habits. A new generation of social marketing.

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Inside Retail

NOVEMBER 22, 2021

As a pureplay e-commerce business, Australian fashion brand Petal & Pup was in a strong position to manage lockdown pressures this year, and the pandemic didn’t stop the business venturing into new categories and new markets. IR: What were your biggest learnings over that period in terms of e-commerce marketing?

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Inside Retail

DECEMBER 17, 2023

Such economic strain is leading to behavioural changes in the way consumers are shopping and planning their festive budgets. Making use of your customer data In the face of this, agile marketing and sales strategies are more critical than ever, requiring the ability to adapt to campaigns in real time. But this is just one layer.

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Shopping Layout Strategy Gifts 130

Inside Retail

SEPTEMBER 19, 2023

Leading market research firm Euromonitor International has just unveiled its 2023 rankings for the Top 10 fastest growing and biggest retailers in Asia Pacific, with Indonesia’s GoTo stealing the spotlight. It has prompted a shift in the role of the physical store and changed the way retailers and brands engage with consumers.

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Inside Retail

JULY 3, 2022

Online shopping today happens across a wide range of digital touchpoints. Each interaction with a customer is an opportunity for retailers and brands to shine, delight them with a great shopping experience , and build a trusting relationship. And customers expect blazing fast, personalised service – anytime and on any device.

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Inside Retail

MARCH 5, 2024

In the property market, things are slowing for now, but the record shortage of rental properties will continue to drive prices up for tenants, particularly in our capital cities. Research and consulting firm Fifth Dimension states that the second-hand market in Australia is now worth $60 billion and growing 25 per cent a year.

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Inside Retail

MAY 19, 2023

Wilson Sporting Goods Co recently unveiled its first retail store in California, located within the well-known Third Street Promenade shopping district in Santa Monica. Time is a currency, so consumer time well spent in an interactive, engaging, experiential environment is critical,” he added.

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Retail Focus

MAY 18, 2023

Shopping centres are so much more than a place to purchase a new outfit or a loved one’s birthday gift. Online shopping continues to grow even post-pandemic, meaning it’s never been more important that these complexes continue to differentiate themselves from online retailers, cementing their place in society.

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Inside Retail

JANUARY 15, 2024

Although these three brands operate in very different retail sectors, Li, Piper and Pearson agreed on a few common tactics for effectively engaging with the Gen Z consumer, from focusing on and enhancing the in-store shopping experience to learning how to “share the pen” with this younger, social-media-savvy shopper. per cent.

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Social Media Engagement Consumer Artistic 246

Inside Retail

MARCH 3, 2024

A 360-degree outlook When it comes to marketing and promotional activities, the brand employs a 360-degree marketing strategy for its key product launches and activations. Apart from the marketing and promotional activities, Ecco also invests in creating a seamless omnichannel shopping experience for customers. “We

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Inside Retail

DECEMBER 2, 2021

In a new report from Emarsys, All I Want for Christmas , 1000 Australian consumers shared their concerns about shopping for gifts this year. With the busiest shopping period of the year almost upon us, it’s vital marketers and retailers understand what consumers want, how they shop for Christmas and their frustrations.

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Inside Retail

JULY 12, 2023

In the ever-evolving landscape of digital marketing , the demise of third-party cookies has emerged as a game-changing shift for marketers worldwide. Here’s a look at how the shift to a cookieless future will reshape marketing strategies, empower consumers, and enable personalised experiences that prioritise data privacy and trust.

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