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How to nail your BFCM strategy without adding to the noise

Inside Retail

As Aussie shoppers’ expectations grow, your BFCM (Black Friday Cyber Monday) planning needs to start earlier every year. But if you’re in the habit of just doing a big promotion and blasting it at your customers and followers, you’re in for a rude shock this year. Get in front of your customers (or in their pocket).

Strategy 243
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Amazon has disrupted retail but can they crack the hair and beauty market?

Retail Focus

Folio Hair allows customers to record stylist-led techniques which help customers maintain their hairstyle and also provides a record of the process and products used for the stylist and salon to help them offer a seamless customer experience for every visit to the salon. appeared first on Retail Focus.

Marketing 264
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How to create an Effective Merchandising Plan

Compliantia

It wasn’t too long ago that retailers and consumers were facing a plague of out-of-stock merchandise and empty shelves — on account of supply-chain disruptions in global retail. This is where a merchandising plan can help. This article will guide you through the process of crafting an effective merchandising plan for your retail store.

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How Myer plans to reach $1 billion in online sales

Inside Retail

To reach his $1 billion online sales target, King plans to continue to improve Myer’s website and user experience, expand the range of products it offers online, speed up the delivery of online orders and better leverage the Myer One loyalty program. Myer reported $539.5 Over 860,000 new members have joined Myer One since the start of FY19.

Planning 130
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Day two at NRF: Retail bosses debunk Gen Z myths and discuss growth

Inside Retail

If day one of the National Retail Federation’s annual conference, Retail’s Big Show, was all about AI, the overarching focus of day two was learning how to appeal to the modern consumer, especially Gen Z. Let Gen Z in on the (marketing) fun All three panelists agreed that Gen Z is wary of inauthentic marketing tactics from brands.

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Deep dive: What social commerce looks like around the world

Inside Retail

Because social media is where many consumers spend their time, and where they look for inspiration and discovery. TikTok reports that two-thirds of its users were inspired to shop even when they weren’t actually planning to do so. On TikTok Shop , consumers can buy from in-feed videos, livestreams and a product showcase.

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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

RetailMinded

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. These statistics underscore the need for businesses to comprehend and adapt to the evolving currents of customer buying behavior. So let’s get to it!