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Retail at the end of the world: How JB Hi-Fi aims to disrupt the NZ market

Inside Retail

Australian consumer electronics giant JB Hi-Fi announced a major expansion of its New Zealand operations last week , unveiling plans to double its store count in the next three to five years. The group eventually decided to “double down” on the New Zealand market, and invest in building it up as the broader retail market recovered.

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Ready, set, sale: Why your Black Friday marketing should start now

Inside Retail

We’re also seeing an interesting change in consumer behaviour in the lead-up to Black Friday, with consumers actively choosing to hold back on purchases in anticipation of massive discounts and limited-time offers. Get creative : Invest time in various marketing channels and create content that influences customers.

Marketing 238
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Why retail media has become the next big tool in performance marketing

Inside Retail

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

Marketing 277
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Creating Buzz For Product Launches Through Experiential Marketing

RetailMinded

And while conventional marketing like print, online, television and radio advertising still has a place in any brand awareness plan, newer methods of marketing can help give your product that additional oomph that can really drive engagement and boost sales. When it’s done right, experiential marketing is highly effective.

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Tech-rental startup Circular eyes ANZ expansion following US$7.6m raise

Inside Retail

With ambitious plans to expand its offerings and scale into new markets, Circular is not just making waves in the tech industry, it’s setting a precedent for what the future of sustainable technology consumption could look like. The story so far “Early testing in various APAC markets has shown a strong demand for tech subscriptions.

Expansion 261
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L’Oréal invests in innovation, Gjosa & sustainability amid record results

Inside Retail

As the world’s largest cosmetics company, it continues to outperform the dynamic global beauty market. L’Oréal presented the Water Saver, a sustainable haircare system for the salon and at-home beauty routine, at the 2021 Consumer Electronics Show, and that same year it was named in Time’s “100 Best Inventions of the Year”.

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India’s DTC boom: Fuelled by technology and Millennials

Inside Retail

India’s DTC retail landscape has been evolving rapidly, driven by factors like increasing internet penetration, a shift in consumer preferences towards online shopping, and the ascent of digital marketing. Industry experts predict significant further expansion in the DTC market in the years to come. What lies ahead?